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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/firm-level-economics
课程评论：没有评论
课程名称：公司层面经济学：消费者和生产者行为 概述：所有商品和服务都在某种程度上受到稀缺的影响，这需要社会发展某种分配机制来确定谁能获得什么。在有记录的历史中，这些分配规则通常是指挥型的，即由国王或皇帝来决定。如今，大多数国家已转向以市场为基础的分配系统。在市场中，价格作为一种配给手段，促进或抑制生产并鼓励或抑制消费，以寻求资源的均衡配置。为了理解这一过程，企业会构建需求曲线以捕捉消费者行为，并考虑供应曲线以反映生产者行为。最终形成的均衡价格“配给”稀缺商品。 学习目标： - 描述需求曲线所捕捉的消费者行为和供应曲线所捕捉的生产者行为 - 定义均衡并解释税收和价格控制对市场均衡的影响 - 解释需求的弹性 - 描述成本理论以及企业在其成本限制和给定价格背景下如何优化 课程内容： 1. 课程导向：熟悉课程内容、同学及学习环境，掌握课程所需的技术技能。 2. 模块1：稀缺、分配与市场：讨论稀缺问题及其分配机制，重点关注市场和价格作为资源分配的解决方案。 3. 模块2：政府干预市场：介绍政府对市场的干预，包括直接控制价格或通过征税和补贴施加间接价格压力。 4. 模块3：公司、生产与成本：引入成本理论，理解企业如何在收入和成本之间追求利润最大化，研究输入、生产和成本。 5. 模块4：企业行为：理解企业在给定市场价格下如何找到利润最大化的产出，并分析短期均衡中的利润水平。 本课程是乔治商学院在线项目的一部分，包括iMBA和iMSM。了解更多关于这些项目的招生信息以及如何在被接受为学位项目后利用您的Coursera学习成果，请访问 https://degrees.giesbusiness.illinois.edu/idegrees/。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: Scarcity, Allocation, and Markets
Description:The fundamental problem of scarcity challenges us to think about an allocation mechanism to determine what is produced and who consumes it. We will discuss scarcity and allocation mechanisms. In this course, we will focus on markets and prices as the solution to this resource allocation problem.
Name:Module 2: Government Intervention in Markets
Description:Markets are frequent targets of governments. This module will introduce government policy intervention into the market. This intervention can be direct control of prices or it could be indirect price pressure through the imposition of taxes or subsidies. Both forms of intervention are impacted by elasticity.
Name:Module 3: Firms, Production, and Costs
Description:This module will introduce cost theory. Firms are interested in producing profits, which are the residuals when costs are subtracted from revenue. Earlier modules constructed demand curves. They give us an idea of how many units of product we can sell at different prices; this would be firm revenue. We will work to understand inputs, production, and costs.
Name:Module 4: Firm Behavior
Description:The firm goal of profit maximization requires an understanding of costs and revenues. In this module, we will see how a firm optimally responds to a given market price by finding the profit maximizing output. The level of profits at this maximum profit point will help determine short run equilibrium.
All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources. To understand this process, businesses construct demand curves to capture consumer behavior and consider supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity. You will be able to: • Describe consumer behavior as captured by the demand curve and producer behavior as captured by the supply curve • Define equilibrium and explain the impact of taxes and price controls on market equilibrium • Explain elasticity of demand • Describe cost theory and how firms optimize given the constraints of their own costs and an exogenously given price This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
