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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/financial-analysis
课程评论：没有评论
课程名称：金融分析的语言和工具 课程概述：本课程旨在让参与者学习会计原则和金融分析的基础知识，理解这些知识之间的联系以及公司层面价值创造的测量方法。该课程是关于企业金融分析和决策制定基础知识的四门课程专业化的第一门课程，由墨尔本大学与纽约梅隆银行（BNY Mellon）联合创建。 课程大纲： 1. 第一部分：会计原则简介：资本市场的语言 - 本周，我们将定义和解释公司向股东报告的主要财务报表，讨论这些报表中的核心要素，并运用美国上市食品公司凯洛格的财务报表摘录进行分析。 2. 第二部分：基于直觉的金融分析简介 - 在理解关键财务报表的重要性和相关会计原则后，我们将关注财务报表信息的综合和提炼，以进行金融分析。具体来说，我们将演示金融分析师如何使用比率分析来衡量公司的相对盈利能力、杠杆、效率和流动性，并再次利用凯洛格及其竞争对手卡夫的财务数据进行说明。 3. 第三部分：会计原则与财务决策之间的联系 - 在建立了初步的财务分析工具后，我们将小心探讨分析师对财务报表不加批判使用所带来的陷阱，特别是历史成本和权责发生制会计可能导致的次优财务决策。此外，我们还将讨论管理层与公司所有者之间的代理关系如何导致糟糕的企业决策，并总结误导性会计实践的警示案例及监管机构的反应。 4. 第四部分：通过折现现金流分析进行价值测量 - 确定了公司财务报表的关键要素及其在金融分析中的应用后，本周我们将重点关注折现现金流（DCF）分析。CFO和投资者的合理财务决策需要评估未来（不确定的）财务结果。DCF分析允许金融分析师在前瞻性地利用财务报表信息，从而为评估财务决策提供一种客观的方法，同时克服标准比率分析的一些缺陷。 欲观看该课程的宣传视频，请访问：http://tinyurl.com/jeoa83t
Part: 1
Title:An Introduction to Accounting Principles: The Language of Capital Markets
Description:This week we will define and explain the key financial statements produced by a company and reported to its shareholders. We will discuss the different core elements within those statements following basic accounting principles with the discussion framed in reference to excerpts from the actual financial statements produced by the US-listed food company Kellogg's.
Part: 2
Title:An Intuition-based Introduction to Financial Analysis
Description:Understanding the importance and the accounting principles underpinning the key financial statements of a company, we now turn our attention to synthesizing and condensing the financial statement information for the purpose of financial analysis. Specifically, we demonstrate how financial analysts use ratio analysis to measure relative profitability, leverage, efficiency and the liquidity of a company. Again, we utilise information from the financial statements of Kellogg's and its competitor Kraft to demonstrate these financial analysis techniques.
Part: 3
Title:The Links Between Accounting Principles and Financial Decision-making
Description:Having established initial basic financial analyst's toolset in the first two weeks of this course, some caution is warranted as we turn our attention to some of the pitfalls associated with uncritical use of financial statements by analysts. Specifically, we highlight how the use of historical cost and accrual-based accounting might lead to sub-optimal corporate financial decision-making. We then discuss how the agency relationship between management and the owners of a company may also lead to poor corporate decision-making. We conclude with a cautionary tale of misleading accounting practices and the regulator's response to these cases.
Part: 4
Title:Value Measurement via Discounted Cash Flow Analysis
Description:Having identified the key elements of a company's financial statements, and the way in which information from these statements can be utilized in financial analysis, we shift our focus this week to discounted cash flow (DCF) analysis. Sound financial decision-making by CFOs and investors, requires an assessment of future (uncertain) financial outcomes. DCF analysis allows the financial analyst to extrapolate the financial statement information in a forward-looking manner. The DCF technique provides an objective way in which we can evaluate financial decisions while overcoming many of the shortcomings associated with standard ratio analysis.
In this course, participants will learn the foundations of accounting principles and financial analysis, develop an understanding of the links between these, and the measurement of value creation at the firm level. This is the first course in a four-course Specialization on the Essentials of Corporate Financial Analysis and Decision-Making, created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon). View the MOOC promotional video here: http://tinyurl.com/jeoa83t
