|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/finance-venture
课程评论：没有评论
课程名称：如何为您的企业提供资金？ 课程概览：本课程旨在为企业家及潜在企业家提供知识和经验。企业家通常以使命和新想法开始他们的旅程，这些想法可能在市场上是前所未有的，因此需要进行市场教育。这是一种成本高昂的经历。企业家在创业初期需要筹集资本，明确计划、定义目标和资源，并相应地筹集资金。此外，企业家需要有效管理现金流，原因有二：一是管理得越好，与外部筹集资金的需求越少；二是现金流的生成是公司估值的基石。而且，企业破产的实质原因往往是现金耗尽。 本课程基于这一信念，对资产负债表的神话进行探讨，解释现金流的动态及其管理方式。同时，我们还将研究风险投资的基础，并为企业家提供实用的路线图。 我们与同类课程的不同之处在于，我们在私募股权公司Xerys的顾问委员会工作，并且担任其投资公司的董事会成员。此外，米歇尔曾是美林证券在法国的国家主管，而菲利普则在瑞银担任同样职务，前者负责投资银行，后者负责全球市场。 课程大纲： 1. **如何解读资产负债表** - 欢迎！这一周将帮助您了解不同类型的财务文件及其所含信息，旨在让您能够对自己的企业做出更明智的决策。 2. **价值创造与现金流** - 本模块将教您：您的企业如何创造财富？什么是商业计划？什么是财富？财富创造的主要财务指标是什么？您的企业如何产生现金？什么是烧钱率？为什么您应该通过股权为您的企业融资？而不是通过债务？ 3. **增长与市场力量** - 理解增长和规模如何影响市场力量及其对现金流和利润的影响。 4. **企业家与融资方** - 了解企业家与融资方之间的关系细节，首先是私募股权，随后在首次公开募股（IPO）时进入公共市场。了解彼此的期望、文档和价格发现的基础。 5. **风险投资融资** - 通过现实案例理解企业家与融资方的各自目标。考察所有权和增长之间的权衡，了解不同投资阶段。 6. **案例研究** - （课程中将涵盖具体案例以加深理解）
Name:HOW TO READ A BALANCE SHEET
Description:Welcome! This first week will help you understanding the different types of financial documents and the information each contains with one goal in mind: make more informed decisions about your venture.
Name:VALUE CREATION AND CASH FLOW
Description:In this module you will learn: How does your venture create wealth? What is a business plan? What is wealth? What are the main financial metrics of wealth creation? How does your venture create cash? What is the Burn rate? Why should you finance your venture through equity? And why not debt?
Name:GROWTH AND MARKET POWER
Description:Understand that growth and size do influence market power and cash flows/profits as a consequence
Name:THE ENTREPRENEUR AND THE FINANCIERS
Description:Understand the details of the relation between the entrepreneur and the financier, private equity in the first stages, then the public market at the time of the IPO. Understand the expectations, the documentation and the basis of price discovery
Name:VENTURE CAPITAL FINANCING
Description:Understand via real life examples the respective objectives of the entrepreneur and the financiers. Examine the trade off between ownership and growth and get an understanding of the different stages of investment.
Name:Case Study
Description:
The course aims at providing knowledge and experience to entrepreneurs and would-be entrepreneurs. Entrepreneurs generally start with a mission, a new idea that they want to bring to the world. If the idea is original, it is probably not expected by the market, which has to be educated. This is a very costly experience. Entrepreneurs need to gather capital at the start of the journey. They need to articulate clear plans, define objectives and resources and raise money accordingly. They also need to manage cash for two reasons: i) because the better it is managed, the less you need to raise with outsiders; ii) because generation of cash flow is the pillar of the valuation of the company. And we should add that the practical reason why a company gets bankrupted is because it runs out of cash.. The course is based on this belief. We look at the myth of the balance sheet and explain the dynamics of cash flows and the way they should be managed. We also investigate the basics of venture capital and provide a practical roadmap to entrepreneurs. Many courses are dedicated to the same topic. Our originality is that we operate in the advisory board of the private equity firm, Xerys and are board members of their venture companies. In addition, Michel was the country head for Merrill Lynch in France while Philippe served in the same function at UBS. The former as head of investment banking, the latter as head of global markets.
