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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/film-off-ground
课程评论：没有评论
课程名称：让你的电影起步 概述：本课程是对为电影筹资、市场营销及建立观众基础的多种可能性的介绍。课程将帮助你了解可探索的选项和途径，并开始实现你的电影梦想。课程内容涵盖了虚构电影和纪录片的资助申请与写作过程、影响力电影网站的开发策略、电影制作者的最佳社交媒体实践，以及如何进行众筹和寻找投资者。通过这些经历，你将准备好为你的电影寻求资金，并通过数字空间建立自己的观众群体。 课程大纲： - **课程介绍：让你的电影起步** - 课程目标：本课程旨在介绍众多为电影筹集资金、营销和建立观众的可能性。通过观看视频和完成作业，你将： - 熟悉资助申请流程，了解要求，研究适合你作品的资助，联系获得资助的电影制作者，并拟定你的申请大纲。 - 规划你的电影网站，通过评估其他电影网站，明确你希望网站达成的目标，制定网站上线计划。 - 作为电影制作人启动你的社交媒体存在，通过评估同行的社交影响力，选择适合你的平台，创建账户并以帮助建立品牌的方式发布内容。 - 理解众筹和寻找投资者的可能性，评估成功的众筹案例，并制定自己的众筹计划，同时进行潜在投资者的头脑风暴，并阐述为什么他们会适合你的项目。 - **第一周：申请资助** - 主题：为什么从资助开始？ - **第二周：制作你的网站** - 主题：网站开发策略 - **第三周：发展你的社交媒体、通讯和媒体存在** - 主题：建立在线社交影响力 - **第四周：众筹和寻找投资者** - 主题：筹资策略与投资者的联系 通过本课程的学习，学员将能够系统地掌握为电影项目创建资金来源和受众基础的关键策略，有效推动自己的电影梦想。
Name:Introduction to Getting Your Film Off The Ground
Description:General Course Goals: This course is an introduction to many of the possibilities that exist to fund your film, market it, and create an audience for it. It will give you a sense of possible options and avenues to explore and it will start you on the process of making your film happen. If you watch the videos and complete the assignments, you will: • Become familiar with the grant writing process by articulating their requirements, researching grants that fit your work, connecting with grant winning filmmakers, and outlining you grant application. • Plan your film’s website by evaluating film websites, articulating what you want your website to achieve, and developing a plan for launching your website. • Launch your social media presence as a filmmaker by evaluating the social presence of fellow filmmakers, choosing a platform for you, creating an account and posting in ways that help you establish your brand. • Understand the possibilities of crowdfunding and seeking investors, evaluate successful crowdfunding campaigns and develop a plan for your own, and brainstorm possible investors and articulate why they would fit your project.
Name:Week 1: Applying for Grants
Description:Why Start with Grants?
Name:Week 2: Making Your Website
Description:
Name:Week 3: Developing Your Social Media, Newsletter, and Press Presence
Description:
Name:Week 4: Crowdfunding and Finding Investors
Description:
This course is an introduction to many of the possibilities that exist to fund your film, market it, and create an audience for it. It will give you a sense of possible options and avenues to explore and it will start you on the process of making your film dreams a reality. The course covers the grant researching and writing process for fiction films and documentaries, strategies for developing impactful film websites, best social media practices for filmmakers, and how to approach crowdfunding and seeking investors. Through these experiences you will be prepared to seek funding for your film and to build your own audience through digital spaces.
