|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/fashion-retail-transformation
课程评论：没有评论
课程名称：时尚零售转型 课程概述：在本课程中，帕森斯学院的教职员工和行业专家将深入探讨时尚零售的转型。您将探索零售与娱乐的融合以及全渠道客户关系日益重要性。通过对令人震惊的零售创新（如按需交付和虚拟现实）的研究，您将了解行业领袖如何跟上顾客期望。您将从客户反馈的角度审视电子商务策略，以及品牌如何保持在直接面向消费者市场中的相关性。最后，您将考虑后疫情时代消费者的需求，思考如何在时尚商业中利用电子商务和远程客户服务来确保顾客的满意度和忠诚度。 教授团队： - Caryn Pang，帕森斯学院教职员工，高级顾问 - Ron Thurston，《零售自豪感》作者 - Keanan Duffty，帕森斯学院教职员工 - Patrick Klesius，帕森斯学院教职员工，大卫·尤尔曼企业数据架构与分析专家 课程大纲： 1. 课程名称：时尚零售转型 描述：今日消费者期待独特的体验，零售市场竞争空前激烈。本模块将讨论如何创造令人难忘的沉浸式店铺体验，探讨传统客户服务向全渠道客户关系的演变。 2. 课程名称：未来商业模型的零售运营规划 描述：本模块将讨论盈利和可持续经营零售店面临的挑战与机遇。近年来，颠覆性零售创新提升了消费者的期望。您将学习公司如何跟进，以及行业领袖如何致力于全渠道策略以满足客户期待。 3. 课程名称：时尚电子商务 描述：本模块将讨论自有和外部电子商务平台内的管理流程，以及电子商务体验的组织与创新。您将了解品牌如何保持相关性并在直面消费者的模式中取得胜利。 4. 课程名称：后疫情时代的时尚分销策略 描述：本模块将讨论如何转型为电子商务零售，以服务于后COVID消费者，以及如何创建无缝的全渠道业务。您将了解到客户体验是提升顾客满意度与忠诚度的关键，以及如何掌握远程客户服务（“客户关系管理”）。
Name:Fashion Retail Transformation
Description:Today’s consumer expects an experience, and competition in the retail market is more intense than ever. In this module, we will discuss how to create memorable immersive store experiences, and we will discuss the evolution from traditional customer service to omnichannel client Relationships.
Name:Retail Operational Planning for Future Business Models
Description:In this module, we will discuss the challenges of and opportunities for running a profitable, sustainable retail store. Over the last several years, disruptive retail innovations have raised the bar for every consumer and increased expectations. You will learn how companies are keeping up and how industry leaders are committing to an omnichannel strategy to meet customer expectations.
Name:Fashion E-Commerce
Description:In this module, we will discuss the management process within owned and external e-commerce platforms, along with organization and Innovation for the e-commerce experience. You will learn how Brands stay relevant and win with the direct to consumer model.
Name:Fashion Distrbution Strategy for the Post-Pandemic Era
Description:In this module we will discuss the transformation to e-Commerce retailing in order to serve a post COVID consumer as well as steps to take in order to create a Seamless Omnichannel Business. You will learn how the customer experience is the key to improving customer satisfaction and loyalty, as well as how to master remote ‘clienteling’.
In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty. In this course, you'll be learning from the following Parsons faculty and industry experts: - Caryn Pang, Parsons Faculty, Senior Consultant - Ron Thurston, Author, RETAIL PRIDE - Keanan Duffty, Parsons Faculty - Patrick Klesius, Parsons Faculty, Enterprise Data Architecture & Analytics, David Yurman
