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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/facebook-social-media-marketing-capstone
课程评论：没有评论
课程名称：Meta社交媒体营销总结项目 课程概述：在这门总结课程中，学员将实践创建一个关于其在整个课程中开发的营销活动的展示。此项目将让您获得关于如何沟通社交营销活动结果和基于结果提出建议的实践经验。此外，学员还将注册参加Meta数字营销助理认证考试，并获得Meta颁发的数字营销助理认证。在成功完成项目并通过Meta考试后，您将获得Coursera的Meta社交媒体营销专业证书。 课程结束时，学员将具备以下能力： - 向团队展示和沟通活动结果的能力 - 完成数字营销助理认证考试的能力 该课程面向已完成Meta社交媒体营销专业证书前五门课程的人士，准备参加数字营销助理认证考试并完成总结项目，以获得Meta社交媒体营销专业证书。参加考试的学员需有一台配有摄像头的Mac或PC电脑。 课程大纲： 第1部分：项目总结课程概述 描述：在这一周，您将注册Meta的数字营销助理认证考试，并为您的总结项目和数字营销助理认证考试进行准备。 第2部分：项目总结实践 描述：在第二周，您将完成一个总结项目，练习为一组营销专业人士创建有关您活动发现的展示。这是您在整个课程中所完成项目的最终总结。 第3部分：参加Meta数字营销助理认证考试 描述：在这一周，您将参加数字营销助理认证考试，并采取必要步骤以访问Meta平台上的考试。您还将结束Meta社交媒体营销专业证书课程。 通过此课程，您将能够有效地展示和沟通您的营销活动成果，并获得数字营销行业的官方认证。
Part: 1
Title:Program Capstone Course Overview
Description:This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
Part: 2
Title:Program Capstone Project
Description: In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
Part: 3
Title:Take the Meta Digital Marketing Associate Certification Exam
Description:This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program. By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing Associate Certification Exam This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.
