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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/facebook-instagram-snapchat-marketing
课程评论：没有评论
课程名称：Facebook、Instagram和Snapchat营销 课程概述：数字营销协会（Digital Marketing Institute）致力于提供全球最高标准的数字营销认证。我们的使命是通过此专门课程，让学生具备信心和知识，以助力其职业发展。Facebook是社交网络中的“老大”，截至2021年，月活跃用户达27亿；而Instagram已成为吸引18至24岁女性消费者的重要平台。如果青少年和年轻人成为重要的目标受众，企业是否也应将Snapchat纳入其社交营销策略呢？本课程将帮助学员更好地理解社交媒体日益变化的格局，并面临的营销挑战，帮助品牌脱颖而出。 在本课程中，您将学习如何在Facebook、Instagram和Snapchat上进行营销。课程完成后，您将能够： - 创建和优化Facebook页面，以推广业务 - 使用Facebook广告管理工具构建有效的广告活动 - 区分在广告活动中包含Instagram和Snapchat的优势 - 采用最佳实践，通过Facebook、Instagram和Snapchat帮助建立业务品牌 课程还介绍了如何使用分析工具测量Facebook、Instagram和Snapchat广告活动的表现，涵盖关键的跟踪指标以及如何使用原生平台工具获取洞察。这是数字营销协会社交媒体营销专门课程的第三门课程。 在完成您专门课程中的所有课程后，您将获得数字营销协会认证的数字营销助理证书，并享有三个月的免费高级会员资格，助力您的职业发展，开启新的机遇。92%的DMI会员表示，课程对他们的职业生涯产生了积极影响，88%的人现在在高级或管理层职位上工作。 课程大纲： 1. 名称：Facebook营销基础 描述：本模块专注于Facebook及其功能，帮助数字营销人员开发成功的营销策略。内容涵盖Facebook的运作方式、相关术语及页面设置和内容发布的最佳实践。 2. 名称：Facebook广告与营销 描述：本模块讲解如何有效利用Facebook广告平台，制定和实施广告策略，并分析其表现。 3. 名称：Instagram与Snapchat - 社交应用 描述：本模块探讨了主要的应用平台Instagram和Snapchat，讲述其在营销活动中的优势，以及如何优化两个平台的帖子。 4. 名称：Instagram与Snapchat营销 描述：本模块提供管理Instagram和Snapchat帐户的最佳实践，涵盖如何在每个平台上运行引人入胜的广告活动，最后介绍使用分析工具分析每个渠道表现的知识。
Name:Facebook Marketing Fundamentals
Description:This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook.
Name:Facebook Ads and Marketing
Description:This module focuses on explaining how to use the Facebook Ads platform effectively. It also provides you with the knowledge to plan and deliver a Facebook advertising strategy and to analyze its performance.
Name:Instagram and Snapchat - Social Apps
Description:This module delves into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.
Name:Instagram and Snapchat Marketing
Description:This module provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so. You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: - • Set up and optimize a Facebook Page to promote a business • Use Facebook Ads Manager to build effective advertising campaigns • Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns • Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
