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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/ethics-culture-and-global-perspectives
课程评论：没有评论
课程名称：伦理、文化与全球视角 概述：本课程将帮助您深入理解伦理在组织内外的重要性和作用，同时意识到多元文化和不断变化的全球视角所带来的挑战与机遇。通过本课程获得的与伦理、文化和全球视角相关的专业商务技能，将助力您在任何组织中的成功。 课程大纲： 1. 课程介绍与模块1 - 伦理是商业的一部分吗？ 本模块始于课程介绍，您将学习伦理和道德推理的含义，了解“做正确的事”方法、功利主义和正义理论。这些理论对于道德推理和商业的重要性将会被阐明，并熟悉道德推理的框架，最终在案例分析中应用该框架。 2. 模块2 - 利益相关者理论：印度的拜耳农作物科学 区分利益相关者理论与管理股东理论，运用利益相关者理论在道德推理框架中进行分析，并将该模型应用于特定案例，如默克（Merck）或BHP等。 3. 模块3 - 全球化、文化与品牌 全球化对市场带来了巨大的变化，全球品牌的激增使消费者群体日益多元化。该模块探讨全球化的定义及其与多元文化、文化混合、全球竞争和连接/共创这四个力量的关系，分析文化的定义和表现形式，以及文化在全球范围内的差异。最后，品牌被视为文化的有形表现，体现了文化群体的价值和理想。 4. 模块4 - 文化心态与文化框架的同化 该模块探讨如何将文化带入我们的意识以指导判断和行为。我们将学习到文化是作为一个元素网络在脑海中呈现的，当这个网络被激活时，我们倾向于把行为同化至文化所规定的规范。 5. 模块5 - 文化混合及其后果 本模块回顾人们对同时存在于同一对象上的文化交织的反应，称为文化混合。我们将了解到文化混合具有认知和态度上的后果，并研究影响人们对文化混合刺激反应的多种个人和背景因素，以预测他们在文化混合情况下的积极或消极反应。 通过本课程的学习，您将掌握更全面的伦理、文化及全球视角的知识，为在多元文化的商业环境中取得成功奠定基础。
Name:Course Introduction & Module 1 - Is Ethics Part of Business?
Description:This module starts with a course introduction, then you will learn to identify what we mean by ethics and moral reasoning. Learn about the “do the right thing” approach, utilitarianism, and theories of justice. Understand why these theories are important for moral reasoning and for commerce. Be familiar with the framework for moral reasoning. Apply this framework in a case analysis.
Name:Module 2 - Stakeholder Theory: Bayer CropScience in India
Description:Distinguish stakeholder theory from managerial shareholder theory. Be able to use stakeholder theory in the framework for moral reasoning. Apply the model to one case, e.g., Merck, BHP or the Oil Rig.
Name:Module 3 - Globalization, Culture & Brands
Description:Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This module discusses what globalization is, and how it is connected to four forces: growing multiculturalism, cultural mixing, global competition, and connectivity/co-creation. We will analyze what culture is, how it manifests itself, and how culture varies around the world. We will close this module by acknowledging that brands can be tangible representations of culture that embody the values and ideals of a cultural group.
Name:Module 4 - Cultural Mindsets and Assimilation to a Cultural Framework
Description:This module discusses how culture can be brought to the fore of the mind to guide our judgments and behaviors. We will learn that culture is represented in our heads as a network of elements linked to a central concept. When this network is activated in our minds, we exhibit a tendency to assimilate our behavior to what our culture prescribes.
Name:Module 5 - Culture Mixing and Its Consequences
Description:This module reviews how people respond to the juxtaposition of cultures at the same time in the same object, a phenomenon we label culture mixing. We will learn that culture mixing has both cognitive and attitudinal consequences. People can respond favorably or unfavorably to culture-mixed stimuli depending on a variety of personal and contextual factors. We will examine these factors in order to predict when people will respond positively or negatively to culture mixing.
In this course, you will acquire a deep understanding of the importance and role of ethics within and beyond the organization as well as realize the benefits and challenges of a diverse culture and various – and changing – global perspectives. The professional business skills related to ethics, culture, and global perspectives gained through this course will help you to succeed working in any organization.
