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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/ethical-social-media
课程评论：没有评论
课程名称：道德社交媒体 课程概述：社交媒体将我们跨越空间和时间连接在一起，使我们能够找到志同道合的社区，并以前所未有的方式积极参与公共生活。然而，我们在使用社交媒体时，往往未能认真考虑其可能带来的后果。社交媒体的使用伴随着阴暗的一面，包括仇恨言论、日益增强的监控、缺乏匿名性及对数据的可疑使用。我们需要了解如何有效、安全且富有成效地使用社交媒体空间，以造福所有人。 本课程将引导您深入探索在线身份、社交媒体社区及其用户。您将研究社交媒体如何被政府等公共机构利用，以增强与受众的参与和对话。您还将接触到社交媒体中最常见的伦理辩论。 此外，您将有机会通过开发专业的社交媒体个人资料、确定目标受众、增强社交媒体影响力以及理解如何解读数据分析来提升自己的实践技能。 课程大纲： 1. 社交媒体概念：在这一模块中，我们将探讨社交的定义、自我表现、在线身份和出版等概念，以及社交媒体技术如何与公共和私人领域相交融。 2. 社交媒体用户的协作实践：我们将研究社交媒体的用户特征、使用动机及其使用方式，以及网络与社区之间的区别，通过“生产性使用”视角探讨参与文化。 3. 参与文化与媒体组织：本模块将探讨组织如何利用用户参与协作文化生产的活动，同时也讨论参与者在集体在线安排中的个人利益。 4. 社交媒体数据分析：社交媒体平台产生了大量数据，涉及内容、位置、用户、情感等，将提供理解大规模沟通模式及细分通信空间的机会。 5. 社交媒体中的伦理：尽管我们可以访问社交媒体，但并不意味着我们应该使用它。本模块将探讨如何以有意义和有益的方式运用社交媒体数据，并分析其中的伦理挑战。 本课程旨在帮助学员全面认识社交媒体的使用，并结合伦理视角进行深入探讨与实操训练。
Part: 1
Title:Social Media Concepts
Description:In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops.
Part: 2
Title:Collaborative Practices of Social Media Users
Description:We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production.
Part: 3
Title:Participatory Culture and Media Organisations
Description:Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art.
Part: 4
Title:Social Media Data Analytics
Description:Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks.
Part: 5
Title:Ethics in Social Media
Description:Just because we can access social media doesn't mean that we should. In this module, you are asked to critically examine the use of social media and think about how you can manipulate the data in meaningful and beneficial ways compared with typical neo-liberal approaches. You are also encouraged to think about some of the not so obvious areas of social media data analytics, for example reconstructing potentially sensitive material, uncovering a dangerous conversation in social media, or exposjng users that may wish to remain incognito. Using social media data is tremendously rewarding, yet presents ethical challenges that many scholars are still grappling with.
Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all? This course will guide you into a deeper exploration of online identity, social media communities and their users. You will examine the ways that social media is being used by public institutions such as government to build participation and conversation with audiences. You will encounter the most common ethical debates in social media. You will also have the opportunity to build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to "listen" and communicate well.
