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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/ethical-communication-data-driven-technologies
课程评论：没有评论
课程名称：有效沟通数据驱动技术中的伦理挑战 课程概述： 在数据驱动的组织中，领导者需要通过有效沟通来建立伦理实践的文化。与利益相关者的沟通将引导组织的战略，并可能影响该组织或实体的未来发展。仅仅谈论伦理实践是不够的，更需要将其价值与利益相关者相联系。构建包容性和可关联的策略，可以增强公众信任和忠诚度，同时懂得如何应对危机将有助于减少对这些信任和忠诚的损害。 这是CertNexus认证的伦理新兴技术专家（CEET）专业证书的第四门课程。学习者将发展出包容性策略，与利益相关者沟通商业影响，设计反映伦理原则和政策的沟通策略，并在发生伦理危机时，做好危机和媒体管理的准备，以减少对业务的影响。 课程大纲： 1. **沟通伦理风险对多样利益相关者的商业影响** - 本模块初步探讨数据驱动组织面临的伦理风险及其对商业的影响，并提供有效沟通这些思想的策略。有效地与多样利益相关者沟通对于维护信任和促进伦理商业文化至关重要。 2. **设计多样、公平和包容的外部沟通策略** - 一旦理解了沟通伦理风险及其影响的重要性，将开始设计更深入的沟通策略，以解决这些问题。这些策略将使你能够向内部和外部利益相关者推广你的伦理原则和活动。 3. **管理危机、传达关键信息并确保业务连续性** - 无论你在伦理商业实践中多么谨慎，伦理危机都是不可避免的。你需要为这一可能性做好规划，确保拥有健全有效的危机管理流程。沟通在危机管理中至关重要，确保利益相关者能了解到事实，而不被误导。 4. **在伦理危机期间管理媒体** - 你已了解危机管理的一般原则，尤其是如何与内部利益相关者保持沟通。但在危机期间以及之后，你还需要同样重要的一个实体进行沟通：媒体。媒体往往是决定组织在伦理危机事件中持续成功的关键因素。 5. **应用所学知识** - 你将参与一个或多个项目，将课程中所学的知识应用于实际场景中。 本课程为专业证书的第五门课程提供了重要的沟通技巧和危机管理策略，帮助学习者更好地应对伦理挑战。
Name:Communicate the Business Impacts of Ethical Risks to Diverse Stakeholders
Description:The first module in this course begins by covering the ethical risks a data-driven organization faces, the impacts those risks have on the business, as well as strategies for communicating these ideas. Effective communication to a diverse array of stakeholders is crucial for maintaining their trust, as well as for fostering a culture of ethical business practices.
Name:Design Diverse, Equitable, and Inclusive External Communication Strategies
Description:Now that you understand the importance of communicating ethical risks and their impacts, you'll be able to start designing more in-depth communication strategies for addressing those issues. These strategies will enable you to promote your ethical principles and activities to both internal and external stakeholders.
Name:Manage a Crisis, Communicate Critical Messages, and Ensure Business Continuity
Description:Ethical crises are inevitable, no matter how diligent you are in your ethical business practices. You need to plan for this eventuality by ensuring you have a robust and effective crisis management process in place. Communication is a critical portion of crisis management, as it ensures that stakeholders are kept informed of the facts and not led astray by misinformation.
Name:Manage the Media During an Ethical Crisis
Description:You've learned about general principles of crisis management, particularly how to maintain communications with internal stakeholders. But there's another, equally important entity that you need to communicate with during and after a crisis: the media. The media can often be the deciding factor in the continued success of your organization in the event of an ethical crisis.
Name:Apply What You’ve Learned
Description:You'll work on one or more projects in which you'll apply your knowledge of the material in this course to practical scenarios.
Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty. In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact. This course is the fourth of five courses within the Certified Ethical Emerging Technologist (CEET) professional certificate. The preceding courses are titled Promote the Ethical Use of Data-Driven Technologies, Turn Ethical Frameworks into Actionable Steps, and Detect and Mitigate Ethical Risks.
