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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/esg-social-activism
课程评论：没有评论
课程名称：ESG与社会运动 课程概述：本课程将为您提供当代ESG（环境、社会和公司治理）评级的影响的全面概述，以及企业如何在ESG问题与财务表现之间取得平衡。您将评估企业真实性的有效性和政治因素在制定企业ESG政策时的影响。同时，您将了解社会运动如何扰乱市场，以及利益相关者在处理金融市场时所发挥的作用。 接下来，您将学习企业董事会的重要性，以及创建独立董事以保持中立以保护业务和股东利益的必要性。您还将学习董事会结构的管理、董事会成员的选拔方法，以及董事会在制定ESG政策时所扮演的角色。 最后，您将探讨在组织中建立多样性和包容性文化的必要性，并审视董事会在制定强有力的危机和风险管理政策方面的最佳实践。 通过本课程，您将全面理解社会运动如何影响21世纪的企业世界，如何建立能够将ESG问题纳入风险管理和治理策略的董事会，以及如何鼓励多样性和包容性文化为企业带来的好处。 课程大纲： 模块1 – 社会表现：在本模块中，您将学习社会表现对于公司自我认知及市场表现的作用，了解当代ESG评级的影响，以及企业如何在ESG与财务表现之间取得平衡。您还会探索企业真实性的重要性及其如何面临因为社会表现被认为仅是追求利润而引发的反弹。此外，您将了解到监管的影响及企业如何以积极和消极的方式利用政治影响。课程结束时，您将对社会表现的细微差别有深入理解，掌握企业如何回应利益相关者的关注，以及如何管理政治腐败。 模块2 – 社会运动与非市场风险：在本模块中，您将学习社会运动中的争议及其在推动企业社会改革中的作用，同时了解社会运动的负面影响，及其如何因引发负面媒体关注而成为市场扰乱者。您将考察社会运动的潜在危害对企业产生相反影响的实例，以及企业如何成为运动参与者。最后，您将了解企业积极性及首席执行官如何利用与非政府组织的合作影响ESG政策。课程结束时，您将能够识别您企业内社会运动带来的风险以及如何与非政府组织合作，形成真实的ESG策略。 模块3 – 优良治理：最大化长期价值的董事会构成：本模块将介绍公司治理如何影响风险管理和战略，讨论企业选择董事的方式及独立性要求如何设立以保护股东利益。您将复习加强董事独立性的最佳实践，考察如何增加多样性以获得更平衡的董事会。最后，您将了解到在提升市场表现的过程中，推行包容性企业文化的方式。课程结束时，您将熟悉治理机制在大中型企业中的运作，掌握选择独立董事会的方法，并识别在企业文化中促进多样性和包容性的方法。 模块4 – 优良治理：优先考虑ESG表现的结构与实践：在本模块中，您将了解不同董事会的结构及其在企业内的重要性，回顾董事会的职能。接下来，您将学习董事会的继任过程，以及该过程如何在期间影响股东。您也将了解到如何解雇首席执行官以及解雇的原因，以及利益相关者如何促成解雇。最后，您将审视执行薪酬模型、董事会在决定组织未来时的企业控制方法，以及风险管理的重要角色。课程结束时，您将全面理解董事会结构、如何为新首席执行官制定和实施继任计划，以及董事会如何对企业行使控制权。
Name:Module 1 – Social Performance
Description:In this module, you will learn about the role that social performance plays in how a corporation views itself and how it performs in the market. You will get an overview of the impact of contemporary ESG ratings and how companies balance ESG issues against its financial performance. You will examine the importance of authenticity, and how a company can face backlash if social performance is viewed as solely driven by profit. Lastly, you will discover the impact of regulation and how corporations use political influence in positive and negative ways. By the end of this module, you will have a firm understanding of the nuance within social performance, how companies respond to stakeholder concerns, and how political corruption is managed.
Name:Module 2 – Social Activism and Non-Market Risk
Description:In this module, you will learn about contention within social activism and the role that it plays in driving corporate social reform. You will also learn about the downsides to social movements, and how they can become market disruptors if they create negative media attention for a business. Next, you will examine examples of the harmful effects of activism, and how they can have the opposite influence on a business than what was intended based on the ideological alignment of stakeholders. Lastly, you will consider corporate activism, how CEOs can take on the role of activist, and the ways that they can influence ESG policies by partnering with NGOs. By the end of this module, you will know how to identify risks within social activism in your business, and how to best ally with NGOs as part of an authentic ESG strategy.
Name:Module 3 – Good Governance: Board Composition to Maximize Long-term Value
Description:In this module, you will learn about corporate governance and how that affects risk management and strategy. Next, you will learn how a corporation selects Directors how independence requirements are put into place to protect the interest of shareholders. You will also review best practices to strengthen the independence of the Directors and assess how to increase diversity to gain a more balanced Board of Directors. Lastly, you will discover ways to cultivate an inclusive corporate culture in ways that can improve market performance. By the end of this module, you will be familiar with governance mechanisms and how they work in large and small companies, understand how to select an independent Board of Directors, and finally, identify ways to promote diversity and inclusivity in corporate culture.
Name:Module 4 – Good Governance: Structures and Practices for Prioritizing ESG Performance
Description:In this module, you will learn about the different structures and importance of Boards and review their functions within a business. You will then learn about the succession process within a board and how that can affect shareholders during those periods. Next, you will discover the process for removing a CEO from an organization, the reasons why that would need to occur, and how stakeholders can sometimes prompt that removal. Lastly, you will review executive compensation models, the methods of corporate control that allow a Board to make decisions that determine an organization’s future, and the instrumental role of risk management. By the end of this module, you will have a thorough understanding of Board structure, how to create and implement a succession plan for a new CEO, and how a Board exercises its control over a business.
In this course, you will get an overview of the impact of contemporary ESG ratings and how a company balances ESG issues against its financial performance. You will evaluate the effectiveness of corporate authenticity and the impacts of politics when building corporate ESG policy. You will also learn about social activism’s ability to disrupt markets, and the roles that stakeholders play when dealing with financial markets. Next, you will learn about corporate Boards, and the importance of creating independent Directors that can maintain neutrality to protect the interests of both the business and shareholders. You will also learn how Board structure is managed, methods for selecting Board members, and the role that Boards play when crafting ESG policy. Lastly, you will look at the necessity of creating a diverse and inclusive culture within an organization and will examine best practices for boards to create strong crisis and risk management policies. By the end of this course, you will have a comprehensive understanding of how social activism affects the corporate world in the 21st century, how to build a Board of Directors that can incorporate ESG issues into risk management and governance strategies, and how encouraging diverse and inclusive culture benefits companies.
