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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurship-strategy
课程评论：没有评论
课程名称：创业策略：从创意到退出 概述：本课程按时间顺序涵盖了创业项目的每个关键步骤。首先，我们将进行个人反思，以更好地认识自己，从而判断自己是否准备好面对创业的多重挑战。接下来，我们探讨创造力，提供相应的工具，以寻找具有颠覆现有商业潜力的创意。课程随后讨论如何组建创始团队、筹集启动资金以及日常现金管理。接下来的话题是销售艺术，特别是企业对企业的销售以及如何通过队列分析来衡量产品推出阶段。之后，我们探讨创业环境中的人力资源挑战，以及在公司尚未为人所知时的招聘问题。最后，我们介绍了小公司国际发展的一些实用技巧，并讨论退出策略。 课程大纲： 1. 认识自我 - 这一模块中，我们将探讨自我认知，因为了解自己是塑造一个真正能满足你的项目的关键。我们将讨论个人的“内在机制”，并深入了解自己的内在运作。我们还将讨论内在价值观，以帮助你评估这些价值观是否与创业的严苛现实相匹配。最后，我们会分析并巩固你的“信念系统”，即支撑你个人和职业生活的核心价值观。 2. 确保创业项目的第一步 - 在这一模块中，您将学习一些为创业设计的创造力技巧。我们将逐步讲解如何组建创始团队。此外，您还将了解财务战略分析，以决定是否需要筹集资金，以及如何筹集。 3. 点燃你的项目 - 本模块中，您将学习日常现金管理的基础知识以及选择和监控合适的财务指标。第二部分将深入探讨销售的重要性，即创造的伟大艺术。我们还将讨论如何维持关系以及如何通过队列分析推出产品。 4. 成长之路 - 在本模块中，您将探索人力资源面临的挑战，即在无人知晓的情况下进行招聘、不断发展的流程培训，以及在持续变化的环境中进行管理。此外，我们还将介绍国际扩展的逐步策略。最后，您将理解退出策略的重要性。
Name:Knowing who you are
Description:Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
Name:Securing the first key steps of your entrepreneurial project
Description:Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
Name:Igniting your project
Description: In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
Name:The path to maturity
Description:In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.
This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
