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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurship-development
课程评论：没有评论
课程名称：超越硅谷：在转型经济中促进创业 课程概述：本课程探讨了在像硅谷这样成熟的创业生态系统之外，企业家如何成长面临的挑战。全球大多数市场并不具备硅谷的特征，也永远不会具备，但支持新企业的其他模式正在不断探索。在东北俄亥俄州，政府官员、资助者和商业领袖尝试创造性的方法来支持企业的成长。该地区自十多年前开始进行大量政府和捐助资源干预，虽然在创业公司的融资方式上取得了一定成功（包括创造就业和后续融资），但是否能实现最终成功尚未确定。发展一个充满活力的创业生态系统需要许多年，甚至几十年，而政府和资助者通常希望看到短期的成功，使得对创业的长期支持变得具有挑战性。 课程内容包括：听取多位企业家的经历，他们推出的产品和服务包括医疗设备、LED灯和威士忌等。学员将学习这些企业家如何运用各种项目和中介组织提供的资源。此外，还将讨论其他国家（如希腊、越南、突尼斯、阿根廷、卢旺达和中国）的市场领袖如何支持初创公司的增长。 通过课堂学习，我们希望学员分享各自社区在实施支持企业增长策略方面的经验，促进信息的双向流动。 课程特点：该课程以短小精悍的讲座形式呈现，而非传统教授讲座。每个模块将更像是一部引人入胜的纪录片，而非静态的课堂设置。 课程大纲： 1. 政府的角色：考察政府在创业生态系统中的作用，探讨如何支持企业家和评估成功的标准。 2. 慈善/资助者的角色：研究慈善机构如何与政府和私营部门合作，为企业家提供资金，以及维护长期支持的挑战。 3. 中介组织/非政府组织的角色：分析中介组织如何通过提供资助、指导等服务支持有前途的企业家。 4. 利用锚定机构：探讨大学等锚定机构如何支持创业，包括商业化活动和成功的衡量方法。 5. 资本和指导的获取：讨论在硅谷以外的创业者如何获得资金和指导，分析种子加速器、天使投资者和风险投资的角色。 6. 课程总结与展望：评估克利夫兰的创业发展及其他社区如何支持创业发展的建议。 本课程致力于通过全球视角，探索和反思如何在不同社区有效促进创业。
Part: 1
Title:The Role of Government
Description:The Role of Government video lecture examines the role of government in an entrepreneurial ecosystem. You will learn how an entrepreneur from India developed a technology in a university lab and turned it into a medical device company in Cleveland with the support of government funding. As with all of lectures, you will also hear international perspectives on the topic, this time from Vietnam and Tunisia. In reviewing this lesson, consider the following questions. How can governments avoid bias? What is follow-on capital? What is government matching funds? How can both be used as tools to support startup initiatives? How can a government measure the success of its entrepreneurial support programs? What role does corruption play in government support?
Part: 2
Title:The Role of Philanthropy/Donors
Description:The Role of Philanthropy/Donors video lecture explores how foundations in Cleveland came together to form the The Fund for Our Economic Future (http://www.thefundneo.org/) to provide funding alongside government and the private sector to entrepreneurs. Consider the following questions when reviewing the materials. Why donors get involved in supporting entrepreneurs? How donors may differ from government and private investors? What are the challenges of maintaining donor interest in entrepreneurship over the long haul? What makes philanthropies decide to dedicate resources to entrepreneurship and economic development? What is donor fatigue and what causes it? How are the metrics of success for a philanthropy similar and different from those of the government/private sector? Are donors more or less risk tolerant than their government and private sector counterparts? What role can corporations play in the international philanthropic setting?
Part: 3
Title:The Role of Intermediary Organizations/NGOs
Description:Governments and donors are often forbidden by law or uncomfortable funding entrepreneurs directly so they provide grants to non-governmental organizations (NGOs) who then in turn offer capital, mentoring or other services to promising entrepreneurs. The Role of Intermediary Organizations/NGOs video lecture examines several examples of NGOs that do this type of work in Cleveland and around the world. Some key points covered in the lecture are: Why are intermediary organizations created? How do intermediary organizations measure success? What are the challenges of intermediary organizations?
Part: 4
Title:Leveraging Anchor Institutions
Description:The Leveraging Anchor Institutions video lecture focuses on the role that anchor institutions such as universities can play in supporting the growth of entrepreneurship including supporting increased commercialization activity, licensing versus new company formation, and measuring success. While completing this module, consider the following questions. What are the different ways that anchor institutions stimulate entrepreneurship? Why might an anchor institution provide financial support for an early stage company? How can an anchor institution's research capabilities translate into support for early stage companies? What are the different ways that anchor institutes measure their own success?
Part: 5
Title:Access to Capital and Mentoring
Description:Entrepreneurs working outside of Silicon Valley with struggle with every day: where to find capital (and mentoring) to grow their start-up companies. The Access to Capital and Mentoring module includes three video lectures: Seed Accelerators, Angel Investors, and Venture Capital. We trace how donors and government backers in Cleveland and selected international markets have come together with the private sector to support each of these areas. While completing this module, consider the following questions. Given the challenges, why would an angel investor invest in a highly risky startup? How is an angel investor motivated differently from other investors? Who has traditionally supported seed accelerators? Why do seed accelerators ask for equity in the companies that they support?
Part: 6
Title:Course Wrap-Up and Looking Ahead
Description:The Course Wrap-Up and Looking Ahead video lecture explores how much progress has been made in Cleveland and if the situation has really improved for entrepreneurs. Thought leaders and entrepreneurs provide advice for other communities around the world looking to support the growth of entrepreneurship.
The path for entrepreneurs to grow their companies outside of well-developed entrepreneurial ecosystems like Silicon Valley is challenging. Most markets around the world do not look like Silicon Valley, and they never will. But there are other models to support new businesses. In transitioning markets (where entrepreneurs do not have much access to private sector financing), government officials, donors, and business leaders are experimenting with creative approaches to support the growth of entrepreneurs. Northeast Ohio, whose largest city is Cleveland, is one such community. During our time together in this course, we will be exploring some of these innovative approaches. A massive intervention of government and donor resources in Northeast Ohio has been in place for over ten years. In that time, Northeast Ohio has experienced success (including job creation and follow-on funding) with alternative methods of financing startups, but it has not been easy. Yes, some progress has been made, but whether or not they've hit on ultimate success has yet to be determined. A dynamic entrepreneurial ecosystem takes many years, even decades, to develop. Government officials and donors typically are looking for shorter term success with their support programs which makes long-term support for entrepreneurship challenging. During this course, we will hear from entrepreneurs who have launched products and services ranging from medical devices to LED lights to whiskey. You will learn how these entrepreneurs engaged with resources made available to them through a variety of programs and intermediary organizations. We have chosen to talk with many business people that are still in the process of developing their companies and whose ultimate success or failure is still to be determined. In addition to learning about Cleveland's attempts to support entrepreneurship, you will also be hearing in the lectures from leaders in selected markets around the world including Greece, Vietnam, Tunisia, Argentina, Rwanda and China about how they are working to support the growth of start-up companies. One of our goals is to learn from you how different communities around the world are approaching implementing strategies and methods to support businesses. Taking what we've learned from our examples in class, I will ask you to reflect on how to best grow entrepreneurship where you live. I am excited to use this global platform to create a dialogue where information flows in multiple directions. Most MOOCs rebroadcast professors’ lectures, but this course will be different. Don’t expect to see me standing in front of the camera, talking and lecturing every module. Instead, the lectures will be relatively short in length and will have more of the feel of an engaging documentary than a static classroom setting.
