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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurship-capstone
课程评论：没有评论
课程名称：创业顶尖项目（Entrepreneurship Capstone） 课程概述：本课程旨在整合专业课程中的工具和概念，以开发全面的商业计划。学员可以选择在专门课程中探索的新的创业概念进行增强，或为本次顶尖项目开发新的创意。学员需制定全面的、经过客户验证的商业模型，并为该概念创建投资者推介。通过本课程，学生可以体验马里兰大学技术创业硕士学位项目中的理念和技巧，该项目为创新的100%在线学习课程。 课程大纲： 1. **定义机会**：探索价值创新、解决方案和初步商业模型画布。 2. **发现顾客**：进行顾客调研和访谈，以识别潜在客户。 3. **理解顾客**：对客户进行分析，以更好地理解他们的需求。 4. **创建营销与销售策略**：制定营销组合、销售预测及销售管道管理。 5. **完善解决方案**：实现产品适配、验证及扩展的过程。 6. **编写商业计划**：将所有要素整合，完成商业计划的编写。 更多信息，请访问：http://mte.umd.edu。
Part: 1
Title:Defining the Opportunity
Description:Value innovation, your solution, and your initial business model canvas
Part: 2
Title:Discovering the Customer
Description:Discovering the customer and interviewing customers
Part: 3
Title:Understanding Customers
Description:Analyzing customers
Part: 4
Title:Creating the Marketing and Sales Strategy
Description:Marketing mix, sales forecasting, and managing the sales pipeline
Part: 5
Title:Refining the Solution
Description:Product fit, validation, and scaling.
Part: 6
Title:Crafting the Business Plan
Description:Creating a business plan
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
