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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurship-2
课程评论：没有评论
课程名称：创业 II：准备启动 概述：本课程在先前概念的基础上，概述了形成、融资和启动新企业的策略和战术。将涵盖的主题包括建立新企业的初始管理团队、识别和接触早期客户、制定财务计划、筹集启动和初始增长资金，以及为快速增长做好准备和管理。 您将能够： - 理解新企业所需的要素 - 制定识别和接触首批客户的计划 - 为新企业建立财务预测 - 理解如何为新企业筹集股权资本 - 监测新企业的健康状况和可扩展性 该课程是吉斯商学院在线项目的一部分，包括iMBA和iMSM等课程。了解更多关于这些程序的申请信息，并探索如果被接受到学位项目后，如何利用您在Coursera上的学习经历，访问 https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： 1. 课程介绍：您将熟悉课程内容、同学和学习环境，课程介绍还将帮助您掌握所需的技术技能。 2. 模块1：收入获取——讨论市场进入策略。 3. 模块2：财务预测——讨论如何为初创公司构建财务预测，以评估商业机会的潜在规模和需要的融资。 4. 模块3：筹集资本——聚焦初创公司如何从外部投资者那里筹集资金。 5. 模块4：管理增长——专注于增长的相关指标，以及在公司增长不理想时需要考虑的替代方案。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: Earning Revenue
Description:In this module, we will discuss go-to-market strategies.
Name:Module 2: Financial Forecasting
Description:In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
Name:Module 3: Raising Capital
Description:This module is focused on how startup companies raise capital from outside investors.
Name:Module 4: Managing Growth
Description:This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth. You will be able to: - Develop an understanding of what is required in a new venture - Create a plan to identify and approach your first customers - Build financial projections for the new venture - Understand how to raise equity capital for the new venture - Monitor the health and scalability of a new venture This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
