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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurship-1
课程评论：没有评论
课程名称：《创业基础：奠定基础》 概述：本课程将通过四个模块探讨创业过程的早期阶段。模块将考察创业环境中的增长与错误的本质，以及如何在这些环境中管理资源。此外，课程将探讨创业机会的产生、与这些机会相关的创意的制定，以及这些机会和创意如何影响创业现象。最后，课程将重点关注商业概念如何支撑引人入胜的创业使命，从而为创业公司的商业模式演变和未来战略规划提供指导。 学习目标： - 培养对创业过程的基础理解 - 考虑增长与错误之间的关系 - 理解特定机会如何影响创业现象 本课程是Gies商学院在线项目的一部分，包括iMBA和iMSM课程。了解更多关于这些项目的入学信息，以及如何在被录取后利用你的Coursera学习成果，访问 https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： 1. 课程介绍：熟悉课程、同学及学习环境，同时掌握课程所需的技术技能。 2. 模块1：创业导论 - 聚焦于创新者如何开始他们的创业旅程。 3. 模块2：市场理解 - 重点讲述企业家如何将新创机会提炼成与顾客产生共鸣的价值主张。 4. 模块3：团队建设 - 专注于企业家如何组建和激励团队。 5. 模块4：寻找客户 - 着重于客户的寻找过程。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: Introduction to Entrepreneurship
Description:This module is focused on how an innovator can get started on his or her entrepreneurial journey.
Name:Module 2: Understanding the Market
Description:This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
Name:Module 3: Building the Team
Description:This module is focused on how entrepreneurs can build and motivate teams.
Name:Module 4: Finding Customers
Description:This module focuses on finding customers.
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning. You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
