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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurship
课程评论：没有评论
课程名称：创业 课程概述： 本课程旨在揭示创业者的思维方式，帮助学员将问题转化为机会，并利用有限资源实现目标。学员将学习创业的基本概念、理论和框架，并在全球最大市场——中国的背景下应用这些知识。通过案例研究、文章和体验式学习，学员将掌握识别和评估机会的技巧，解读、分析并建立财务模型以推动高增长企业的能力，实践作为创业领导者的生活，并为中国市场创作新产品或服务。 课程大纲： 1. 模块1：什么是创业？ - 描述：在第一个模块中，您将学习理解创业者的心态。如果您打算创办自己的企业，调整自己的思维方式是成功的关键。 2. 模块2b：市场验证 - 描述：在这个模块中，您将学习如何审视并优先考虑您的商业想法，尤其是如何在正式推出之前对这些想法进行市场验证。 3. 模块3：商业计划 - 描述：本模块将指导您制作针对潜在投资者的有针对性的演示，并撰写您自己的商业计划。 4. 补充材料 - 描述：提供额外的学习资源以帮助加深对课程内容的理解。 通过本课程，您将获得在中国市场成功创业的实用知识和技能。
Part: 1
Title:Module 1: What Is Entrepreneurship?
Description:In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
Part: 2
Title:Module 2b. Market Validation
Description:In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
Part: 3
Title:Module 3. Business Plan
Description:In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
Part: 4
Title:Supplementary Materials
Description:
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
