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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurialmindset
课程评论：没有评论
课程名称：创业思维 课程概述： 在一个动荡、不确定、复杂、高连接和模糊的世界中，商业和创新的周期缩短到了前所未有的程度。过去30年里，公司的生命周期减少到不到三分之一。创新的民主化为全球许多人、公司和地区打开了无限可能性，特别是企业家和初创公司正在充分利用这种转型所带来的机遇。 本在线课程将帮助您理解如何开始发展这些创新和创业技能，从而成功应用于您的事业中。课程聚焦于理解企业家在市场创新和规模化企业时所使用的策略、工具和基本概念，从而在许多市场中创造价值和颠覆。 您将了解： - 如何验证一个问题及其解决方案（问题-解决方案契合） - 如何验证产品在市场上的接受度（产品-市场契合） - 如何扩展您的事业（商业模式契合） 课程大纲： 1. **创新创业** - 描述：现代创业为何如此重要？它是新经理、主管和项目创始人的一种潮流，还是他们的需求？创业作为管理学的一个学科，研究才刚刚开始。当前，创业的地位与市场营销、信息系统、财务、人力资源或战略同样重要，并围绕创业发展了一套有用的知识体系。创新与创业相结合，形成了“创新创业”的概念。 2. **精益创业** - 描述：欢迎来到问题-解决方案契合、产品-市场契合和商业模式契合的领域。您听说过精益创业吗？本节将介绍其概念及所用方法，帮助您确保产品或服务在市场上的定位。 3. **商业模式设计** - 描述：欢迎来到商业模式类型的主题。商业模式是启动新公司或加速业务增长的关键工具。商业模式的设计和分析能够有效评估新机会，是保持竞争力的关键。该课程提供了一个真实的背景，使学生能够参与商业的开发、启动、管理和数据收集过程。 4. **企业创业** - 描述：本节将探讨企业创业这一全球现象，以通过开放创新加速公司增长。我们将清楚审视企业内部的创业活动，即通过应用创新来开发新产品和服务，甚至商业模式，或购买早期阶段的公司。
Name:Topic 1. Innovative Entrepreneurship
Description:Why is entrepreneurship important these days? Is it a fad or a need of new managers, executives, and people who start projects and companies? Entrepreneurship is a discipline inside management that has only begun to be studied. Entrepreneurship is at present just as important as marketing, information systems, finance, human resources, or strategy. Furthermore, a very relevant body of knowledge has been developed around entrepreneurship to help and support entrepreneurs. Innovation is a discipline, together with entrepreneurship, for which methodologies have been developed and taught to people who innovate. When these disciplines are brought together they create the concept of innovative entrepreneurship.
Name:Topic 2. Lean Startup
Description:Welcome to Problem-Solution Fit, Product-Market Fit, and Business Model Fit. Have you heard about Lean Startup? We will be dealing with the concept and the methodologies used in it that will help you position the products or services you want to sell through your Startup.
Name:Topic 3. Designing a Business Model
Description:Welcome to the topic Business Model Types. Business models are key tools for launching a new company or for accelerating business growth. Business model design and analysis provide a simple and effective setting to assess new opportunities and are crucial to keep our head above water. This course offers a real-world context where students participate closely in the development, launching, management, and data collection processes of a business.
Name:Topic 4. Corporate entrepreneurship
Description:In this topic we are going to look at the concept Corporate entrepreneurship as a worldwide phenomena to accelerate the growth of companies through open innovation. We will clearly review that entrepreneurships can be done inside companies, that is, apply innovation in order to develop new products and services, or even business models, or buying companies at early stages.
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years. The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place. In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully. This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets. You will understand: • How to validate a problem and its solution (Problem-Solution Fit) • How to validate if a product has an acceptance in a market (Product-Market Fit) • How to scale your ventures (Business Model Fit)
