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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurial-thinking
课程评论：没有评论
课程名称：创业基础：思维与行动 课程概述：成功的商业运营离不开对关键创业特性和能力的理解。本互动课程旨在为潜在企业家提供在创业机会中取得成功所需的知识。课程内容涵盖以下主题：创造力、机会和可行性的最佳评估方法；新企业的商业战略；商业计划的重要性；在新企业中取得成功的途径。课程结束时，学员将具备评估创业的技能和信心，同时在决定在组织中工作时，能够更加具备企业家精神。 完成本课程后，您将能够： 1. 了解创业的多种面貌和背景 2. 学习创业过程及其管理方法 3. 认识成为企业家所需的条件以及自身的潜能 4. 识别并评估产生自身商业想法的机会 5. 解释商业计划的制定过程 6. 将创业方法、概念和技巧应用于自己的商业想法 7. 学习发展新商业项目中的运营问题 课程大纲： 1. 引言 2. 可行性研究 3. 技能与策略 4. 创业启动
Name:Introduction
Description:
Name:Feasibility Studies
Description:
Name:Skills and Strategies
Description:
Name:Starting a Business
Description:
Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations. Upon completing this course, you will be able to: 1. Learn about the many faces of and contexts for entrepreneurship 2. Learn about the entrepreneurial process and how to manage it 3. Learn about what it takes to be an entrepreneur and your own potential to be one 4. Learn to recognize opportunities to generate and assess your own business idea 5. Explain the business planning process 6. Apply entrepreneurial approaches, concepts and methods to your own business idea 7. Learn about the operational issues in developing new business ventures
