Entrepreneurial Strategic Management

所在平台: Coursera

课程主页: https://www.coursera.org/learn/entrepreneurial-strategic-management

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课程简介

课程名称:创业战略管理 课程概述:本课程采用基于探究的方法,帮助学员理解企业及其他组织的竞争优势来源。 课程大纲: - 第1周:如何衡量企业的成功? - 第2周:商业环境如何影响公司的成功? - 第3周:公司如何发展独特的内部竞争优势? - 第4周:如何预测哪家公司将在竞争中获胜? - 第5周:企业如何应对市场中的干扰?第一部分 - 第6周:企业如何应对市场中的干扰?第二部分 本课程旨在为学员提供关于企业战略管理的深入理解,帮助他们在复杂的商业环境中找出成功的关键因素。

课程大纲

Name:Week 1

Description:How do we measure the success of a business?

Name:Week 2

Description:How does the business environment influence the success of a company?

Name:Week 3

Description:How can a company develop unique internal sources of competitive advantage?

Name:Week 4

Description:How can you predict which company will win in competition?

Name:Week 5

Description:How can companies deal with disruptions in the marketplace? Part 1

Name:Week 6

Description:How can companies deal with disruptions in the marketplace? Part 2

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课程详情

This course utilizes an inquiry based approach to understanding sources of competitive advantages in companies and other organizations.

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