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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/entrepreneurial-mindset
课程评论：没有评论
课程名称：发展创业心态：成功的第一步 课程概述： 此课程是创业系列中的第一门课，专注于新创企业的建立。尽管重点是新企业的创立，但这门课程对每个人来说都非常重要。成功的商业创建不仅在于你做了什么（技术实施），还在于你的思维方式。课程为学习者提供了重新构建思维的洞察，以最大化成功的机会。 学习者可以期待从这门课程中获得以下收获： 1. 能有效反驳阻止自己创业或达成目标的各种理由； 2. 能在新框架或模型下有效运作，从而提高成功的机率； 3. 能做出初步的商业创业决策，包括选择何种类型的企业和成为何种类型的企业主。 拥有创业心态对作为企业家取得成功至关重要。创业心态的重要性独立于其他属性、个性、固有的创业倾向、培训或人口统计特征。无论是沃伦·巴菲特、史蒂夫·乔布斯，还是邻里花店或杂货店的老板，所有成功的企业家都有其独特的思维方式。 课程帮助学习者理解创业心态的特征和视角，以及获取这种心态的过程。我们建议学习者以开放的心态全面探索他们所携带的初创商业想法。课程介绍的概念能够开启他们思维的变革性过程，影响他们对商业的思考。这种新的思维方式不仅能对他们自身产生积极影响，还有助于家庭和社区。 课程大纲： 1. 课程介绍：为本系列课程“如何开始自己的生意”提供学习者目标和目的的概述。 2. 心态：什么是你的心态？讨论影响商业启动的常见心态，并识别心态的内部和外部组成部分。 3. 心态：为什么不？揭示与创业相关的心态内部组成部分的误区。 4. 心态：为什么是你？揭示与创业相关的心态外部组成部分的误区。 5. 心态：为什么现在？论证不应寻找合适的时间来定义业务，而应寻找合适的业务来应对时机。 6. 自我评估：课程评估模块。 7. 新商业范式：展示如何将新的创业心态应用于创业或收购业务的任务和行为。 8. 机会的敲门声：教你如何发现、评估和利用机会。 9. 精益创业：介绍由埃里克·里斯发起的精益创业运动的原则。 通过本课程，学习者将获得必要的心态，推动个人和商业的成功。
Name:Specialization: Goals and Objectives
Description:This module provides an overview of the learner goals and objectives of the series of courses in the specialization: “How to Start Your Own Business”. It also provides an explanation of how this course contributes to those goals and objectives.
Name:Mindset: What's Yours?
Description:Reviews the concept of a mindset and discusses those that commonly hinder business startup. Identifies the internal and external components of a mindset.
Name:Mindset: Why Not?
Description:Dispels myths associated with the internal components of a mindset with respect to starting a business.
Name:Mindset: Why You?
Description:Dispels myths associated with the external components of a mindset with respect to starting a business.
Name:Mindset: Why Now?
Description:This module presents the arguement that one should not look for the right time for a defined business, but look for the right business for the time. It then goes on to show how.
Name:Self-Assessment
Description:
Name:The New Business Paradigm
Description:In this module we show you how to apply your new found entrepreneurial mindset to those tasks and behaviors associated with starting or acquiring a business.
Name: The Knock on Opportunity
Description:One of the most consistent characterizations of an entrepreneur or business owner, after innovativeness, is the ability to recognize, evaluate, and exploit opportunities. This module shows how to find or create both.
Name: The Lean Scene
Description:Perhaps no single area over the last few decades has done more for the position that entrepreneurhsip or business ownership are skills that can be learned than the Lean Startup movement started by Eric Reis. This module presents its principles.
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success. So what can a learner expect to gain from this course? At the end of this course a learner: 1.) will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal); 2.) will be able to operate effectively within the new framework or model for starting a business (or any new endeavor), thus increasing their chances for success; and 3.) will be able to make the initial business startup decisions of what type of business to start, and what type of business owner to be. Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer. The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. We suggest that learners bring an open mind and be willing to thoroughly explore the nascent business ventures they have been carrying with them.The course introduces concepts that enables a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community.
