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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/english-for-getting-down-to-business
课程评论：没有评论
课程名称：商务英语基础 课程概述：在本课程中，通过阅读文章和观看视频，您将了解创业的挑战、销售专业人员在公司中的重要性，以及如何解读销售报告中的数字和图表。您还将学习项目管理和可持续性在现代企业中的重要性。此外，课程还涵盖情态动词和短语动词的正确用法，以及如何清晰地请求澄清。随着您将这些课程内容融入到英语中，您的职业沟通技能将得到提升，这将帮助您在商业生活中更成功地使用英语。 课程大纲： 第一周：创业 本周我们将重点关注创业者——那些即使知道可能失败仍敢创办新企业的人。您将学习成功创业所需的品质和技能，以及一些企业成功或失败的决定因素。课程中将介绍启动企业和撰写商业计划的步骤，同时学习情态动词在谈论可能性、预测、要求或提供建议中的用法。 第二周：销售 本周的主题是公司内部的销售。销售是商业的驱动力和赚钱活动。您将阅读销售团队的活动，并听取关于销售渠道策略的讲解。课程中还包括关于住房销售报告的展示，以及销售数字如何在图表和英语写作中呈现。 第三周：项目管理 在任何类型的企业中，都有许多项目。本周您将学习项目管理——规划、组织和跟踪项目，以便工作能够正确及时完成。您将了解这一领域的一些专业概念和术语，并思考团队合作在项目顺利完成中的重要性。同时，您还将学习一些在不理解某些内容时请求澄清或获取更多信息的有用表达。 第四周：可持续性 可持续性或环保已经成为许多公司计划纳入业务中的关键目标。本周，我们将阅读和收听关于企业可持续性的文章。此外，我们还将聆听一位跨国公司如何在多个方面将可持续性纳入其企业运营的访谈。课程中还将学习一些短语动词在英语写作和口语情境中的用法。
Name:Entrepreneurship
Description:This week, we’ll focus on entrepreneurs—people who start a new business, even though they know it may not succeed. What qualities and skills are needed to become an entrepreneur, and what factors determine why some businesses succeed and others fail? You’ll hear about some steps to follow in starting a business and writing a business plan. You’ll also learn about how to use modal verbs for many purposes—to talk about possibilities, predictions, and requirements, or to give advice.
Name:Sales
Description:This week’s topic is about sales in a company. Sales is the driving force and money-making activity in business. You will read about sales team activities and listen to a talk about strategies of sales outlets. You will also see presentations about housing sales reports and how sales numbers are reported in graphs and in English writing.
Name:Project Management
Description:In any type of business, there are many projects. This week, you’ll learn about project management—planning, organizing, and keeping track of projects so the work is finished correctly and on time. You’ll learn about some special concepts and terms used in this field and think about the importance of teamwork in getting a project done smoothly. You’ll also learn some useful expressions for asking for clarification or getting more information if you don’t understand something.
Name:Sustainability
Description:The topic of sustainability, or being environmentally friendly, has become a key goal many companies plan to incorporate into their businesses. This week, we will read and listen to some passages about sustainability in business. In addition, we will listen to an interview about how one multinational company is incorporating sustainability into many facets of their corporate operations. We will also learn about how to use some phrasal verbs in writing and speaking situations in English.
In this course, as you read passages and watch videos, you will learn about the challenges of entrepreneurship, the importance of sales professionals in every company, and how to read numbers and graphs in sales reports. You will also learn how important project management and sustainability are for companies in modern times. Additionally, you will learn the correct usage of modal verbs and phrasal verbs as well as how to clearly ask for clarification. Your professional communication skills will improve as you incorporate these lessons into your English. This will help you to be more successful in using English in your business life.
