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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/english-for-business-writing
课程评论：没有评论
课程名称：有效商务写作的英语 课程概述：本课程旨在提高您的商务英语写作技能，通过发展词汇、语法、不同商务写作类型的理解以及编写专业商务文档的能力。您在本课程中学习的技能将用于跨文化沟通课程，并帮助您在顶点项目中制作专业的商务文档。 完成本课程后，您将能够： - 撰写商务电子邮件 - 撰写执行摘要 - 进行有说服力的英语写作 - 根据目的、背景和受众调整内容 - 使用适合商务目的的写作风格和语气 课程大纲： 1. 欢迎模块： - 本周我们将介绍本课程的目标和结构。 2. 商务写作类型： - 本周我们将介绍商务写作的基本类型和写作过程，以及商务沟通中的常用词汇和语言技能。 3. 写作电子邮件： - 本周我们将介绍电子邮件写作和在商务电子邮件中使用的语言技能。 4. 写作备忘录： - 本周我们将介绍备忘录的写作，并根据受众和目的进行写作。 5. 写作执行摘要： - 本周我们将介绍执行摘要及其写作中的说服性语言技能。 6. 结束模块： - 本周我们将总结课程内容，并完成最终考试和课后调查。 该课程将帮助您在未来的商务环境中更有效地进行沟通。
Name:Welcome Module
Description:Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
Name:Business writing genres
Description:Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
Name:Writing emails
Description:Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
Name:Writing memos
Description:Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
Name:Writing executive summaries
Description:Welcome to Week 5! This week we will cover Module 5 where we introduce you to executive summaries and language skills you will use when writing persuasively. You will also be introduced to vocabulary and language skills common to business communications.
Name:Concluding module
Description:Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
