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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/english-for-business-project
课程评论：没有评论
课程名称：商务英语：最终项目 课程概述：对于新进入国际工作环境的商务专业人士而言，制定新产品的行动计划是一项必备技能。在此过程中，需要与公司内多个部门（如财务部和营销部）进行沟通。本次课程的重点是创建一个新产品的行动计划，包括： · 项目状态报告 · 营销活动策划书 · 项目基本预算分析 · 针对高层管理人员的简短项目状态汇报 通过这个项目，您将有机会运用在课程中学到的英语技能，开发一个适用于您现有工作的实用文档，或者展示您的新能力和技能的样本文档。 课程大纲： - 第一周：首席执行官（CEO）、首席财务官（CFO）和首席营销官（CMO） 描述：所有高管在第一周完成相同的交付任务 - 第二周：CEO / CFO / CMO 交付任务 描述：CEO、CFO和CMO轨道的课程和作业 - 第三周：CEO / CFO / CMO 交付任务 描述：CEO、CFO和CMO轨道的课程和作业 - 第四周：CEO / CFO / CMO 交付任务 描述：CEO、CFO和CMO轨道的课程和作业 - 最终项目：最终项目组合与商务汇报 描述：所有高管完成最终项目组合和汇报。 通过本课程，学员将能够熟练进行商务沟通，为实际工作中的产品推出做好准备。
Name:Week 1 CEO, CFO, and CMO
Description:All Executives Produce Same Deliverables in Week 1
Name:Week 2 CEO / CFO / CMO Deliverables
Description:CEO Track, CFO Track, CMO Track Lessons and Assignments
Name:Week 3 CEO / CFO / CMO Deliverables
Description:CEO Track, CFO Track, CMO Track Lessons and Assignments
Name:Week 4 CEO / CFO / CMO Deliverables
Description:CEO Track, CFO Track, CMO Track Lessons and Assignments
Name:Final Capstone Portfolio and Business Presentation
Description:All Executives Complete the Capstone Portfolio and Presentation.
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
