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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/effective-content-strategy
课程评论：没有评论
课程名称：专业人士的内容策略：确保内容的影响力 课程概述： 在内容策略专题系列的第四门课程——确保您的内容的影响力中，您将学习视觉沟通和如何通过字体选择、摄影和视频来提升您的有效性。此外，您还将深入探索社交社区，以帮助您理解这些社区的形成及如何在其中建立自己的角色。最后一个模块对于内容策略师至关重要，它将帮助您了解如何有效测量您的内容，以最大化其效果。 本课程不仅分享内容策略的理论元素，更强调其实际应用。到课程结束时，您将掌握创建热门标题和博客、社交媒体计划、数字测量模板以及视频和摄影内容的技能，并能够在您的组织中应用这些技能。课程还提供了一个可下载的工具包，包含了您在本课程及前一课程中学习的实用建议，方便您带回工作中使用。 课程讲师包括： - Zach Wise，西北大学梅迪尔学院副教授 - Rich Gordon，西北大学梅迪尔学院教授及数字创新主任 - Randy Hlavac，西北大学梅迪尔学院讲师（同时也是Coursera上社交媒体营销专题系列的首席讲师） 课程大纲： 第一部分：视觉沟通：理论与实践 描述：模块1探讨视觉沟通以及如何通过字体选择、摄影和视频提高有效性。 第二部分：社会参与 描述：模块2深入研究社交社区，帮助您理解这些社区的形成，以及如何在其中建立自己的角色。 第三部分：测量您内容的参与度 描述：模块3是内容策略师的关键单元，将帮助您理解如何最佳地测量您的内容，以最大化其与您投入时间的效果。
Part: 1
Title:Visual Communication: Theory and Practice
Description:Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
Part: 2
Title:Social Engagement
Description:Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
Part: 3
Title:Measuring Your Content's Engagement
Description:Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
