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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/doing-business-in-china-capstone
课程评论：没有评论
课程名称：在中国做生意顶点项目（Doing Business in China Capstone） 概述：在中国做生意顶点项目使您能够将所学技能应用于真实的商业挑战中。您将利用新掌握的商业技能识别、探索和评估涉及产品的真实机会。在这个顶点项目中，您将担任一家知名“健康/保健”公司的商业顾问。首席执行官给了您一个任务：将一款新的海外产品引入中国市场。 课程大纲： 模块0：欢迎来到“在中国做生意”顶点项目！我们为您提供完成顶点项目所需的资源和工具，请您仔细研究以下阅读材料，以便顺利完成项目。 模块1：您将编写产品描述，这将是您最终项目的机会分析的一部分。请说明将该项目引入中国如何符合公司的目标。在提交您的想法进行同行评审前，请确保您的产品概念有效且可行。 模块2：在本模块中，您将为产品编写战略计划，这将是最终项目的一部分。进入中国市场的策略至关重要，您将有机会在提交最终项目之前获得反馈，以增强您的计划的适宜性和分析能力。 模块3：在此模块中，您将为产品编写市场营销计划，这是最终项目的一部分。了解目标受众以及如何与他们沟通是项目成功的关键，您将有机会获得关于创意和分析能力的反馈。 模块4：利用这一周将项目整合完成，编写商业计划。然后，制作一段1分钟的演示视频，向公司管理团队推销您的商业计划。找一个值得信赖的人来审阅您的工作并提供反馈。同时，也可以利用论坛请同行给您提供帮助。提交您的计划和演示后，请审阅至少三位同行的作品。 我们期待看到您的创意成果！
Name:Module 0
Description:Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.
Name:Module 1
Description:The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.
Name:Module 2
Description:In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.
Name:Module 3
Description:In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.
Name:Module 4
Description:Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.
