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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-transformation-part-2
课程评论：没有评论
课程名称：数字化转型概论第二部分 课程概述：本课程旨在加深您对数字化转型的理解，以便您利用数字化技术提升业务功能表现。您将学习如何构建核心数字基础设施，重点关注云计算、数据完整性和数字平台。课程将探讨数字化如何改变各个业务功能和组织单元，帮助您识别数字转型中的主要驱动因素及风险，并考虑新兴趋势的影响。课程结束时，您将能够分析您行业的数字转型努力，并推荐新的方法以最大化业务表现。 课程大纲： 1. 数字基础设施：数据是数字转型的关键。在本模块中，您将学习如何构建核心数字基础设施，这是数字转型堆栈的重要组成部分。您将能够解释云计算对业务流程的影响，考虑如何利用云计算存储和共享数据，列出数据完整性和安全性的要求，并学习如何组织IT职能以高效收集和存储数据。 2. 数字技术：变化是数字转型中永恒不变的主题。在本模块中，我们将审视数字转型的主要驱动因素、它们已产生的机会及所带来的挑战。然后，我们将探讨新兴趋势与技术，分析未来的可能性，以及当前实践中的现象。 3. 数字业务功能：数据和分析影响企业的每一个方面，数字技术和基础设施正在改变从市场营销到财务再到人力资源等几乎所有业务功能。在本模块中，我们将探讨数字技术对一系列业务功能的影响，了解这些功能如何被转型，从而创造新的机会和挑战。 4. 实践中的业务 - WAYMO案例：在本模块中，您将有机会参与一个案例研究，这是许多商学院流行的教学方法。您将首先阅读一篇文章，了解案例研究学习的方法，然后在由迈克·伦诺克斯教授撰写的Waymo案例中运用您的新技能。
Name:Digital Infrastructure
Description:Data is key to digital transformation. In this module, you’ll learn how to build out your core digital infrastructure, a critical component of your digital transformation stack. By the end of this module, you'll be able to explain the impact of cloud computing on business processes, consider how to leverage cloud computing to store and share data, list requirements for data integrity and security, and learn how to organize the IT function to collect and store data efficiently.
Name:Digital Technologies
Description:Change as a constant has never been truer than with digital transformations. In this module, we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
Name:Digital Business Functions
Description:Data and analytics affect every facet of an enterprise; in fact, digital technologies and infrastructure are transforming the function of virtually every business function from marketing to finance to HR. In this module, we’ll explore the impact of digital technology on a range of business functions. You will see how these functions are being transformed, creating new opportunities and challenges.
Name:Business in Practice - WAYMO Case
Description:In this module, you'll have the opportunity to engage in a case study, which is a method of teaching popular at many business schools. First, you'll read an article and learn how the case based method of learning works, and then you'll be able to practice your new skills on the Waymo case, written by Professor Mike Lenox.
This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to identify the key drivers of and risks inherent in digital transformation, and consider the impact of emerging trends. By the end of this course, you'll be able to analyze your industry's digital transformation efforts and recommend new approaches to maximize performance.
