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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-transformation-financial-services-project
课程评论：没有评论
课程名称：金融服务的数字化转型 - 顶点项目 概述：在本顶点项目课程中，我们要求您将所学的知识应用于分析一个真实的公司，并为该公司制定一项数字化转型战略。您可以在四个不同的案例公司中进行选择，这些公司在规模（从小型初创企业到大型金融服务提供商）、行业（银行、金融交易、保险）和地理位置上各不相同。 您将为其中一个公司（仅限一个）创建一份简明的战略建议，旨在利用金融服务的数字化转型。为此，您需要恰当地引入前面三门课程的观点。 课程大纲： 1. 课程介绍 2. 顶点项目介绍：如果您正在参加本课程，您很可能已经完成了本专业中的前三门课程，即金融服务中的数字竞争、金融科技与创新战略。在这一模块中，您将运用所学的概念。您将选择多个案例中的一个作为最终项目。 3. 里程碑 I - 诊断 4. 里程碑 II - 处方 5. 顶点项目最终提交 通过本课程，学员将能将理论与实践相结合，制定切合实际的数字转型策略，为所选公司提供价值。
Name:Course introduction
Description:
Name: INTRODUCTION TO THE CAPSTONE PROJECT
Description:If you're taking this course, you've most likely completed the three earlier courses in this specialisation, Digital Competition in Financial Services, FinTech, and Innovation strategy. In this module you'll get to apply the concepts you have learned in the course. You'll get to choose among four cases for your final project and this specialization, as we describe in greater detail in what follows.
Name:Milestone I - Diagnosis
Description:
Name:Milestone 2 - Prescription
Description:
Name: CAPSTONE PROJECT FINAL SUBMISSION
Description:
In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. You will have the possibility to choose between four different case companies, that varies in size (from small start-up to large financial service providers), industry (banking, financial trading, insurance) and geographical location. For one of these -- only one -- you will create a concise recommendation of a strategy to leverage the digital transformation of financial services. To do this well, you will need to summon ideas appropriately from the earlier three courses in the specialization.
