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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-media-health-outcomes-english
课程评论：没有评论
课程名称：数字媒体对健康结果的影响 课程概述： 《数字媒体对健康结果的影响》（DMHO）课程旨在培训健康传播专业人员，利用社会和行为洞察力来设计、实施和评估在线健康传播。本课程是一系列全面且基于证据的教程，涵盖成功实施社交媒体健康宣传的关键战术步骤，并评估其对健康行为的表现和影响。课程期间，学员将探讨健康传播的最佳实践。 课程大纲： 1. **行为洞察作为基础** - 描述：行为洞察是未来宣传策略的基础。学员将利用此模块生成可以在整个课程中使用的宣传创意。 2. **制定你的传播战略** - 描述：了解针对特定目标受众的健康传播战略的关键考虑因素。 3. **上下文设计 - 引起共鸣的消息与创意** - 描述：揭示基于行业标准的最佳表现内容——包括有机内容和计划资产，结合健康宣传创意在线设计的最佳实践。 4. **数字媒体和宣传实施战术** - 描述：学习如何设计数字传播战略，以在预算内实现最佳影响，并增强启动宣传战略的信心！ 5. **重要指标：理解影响** - 描述：设定切实目标和关键绩效指标，以支持真实的社会和行为改变传播（SBCC）宣传。 通过本课程，学员将掌握在数字环境中有效传播健康信息的技巧，从而为国家和社区的健康改善做出贡献。
Name:Behavioral Insights as a Foundation
Description:Behavioral insights are the foundation on which future campaign strategy is based. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.
Name:Crafting Your Communication Strategy
Description:An understanding of key considerations to inform your health communication strategy for an established target audience.
Name:Designing for Context - Messaging & Creative That Resonates
Description:A reveal of top performing content based on industry standards - both organic and planned assets - tied to best practices for designing health campaign creatives online.
Name:Tactics for Digital Media and Campaign Implementation
Description:Learn how to design your digital communication strategy for optimal impact within budget and build confidence to hit the launch button on your campaign strategy!
Name:Metrics that Matter: Understanding Impact
Description:Tangible goal setting and key performance indicators for real-world Social and Behavioral Change Communications (SBCC) campaigns.
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for
