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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-leadership-digital-strategy-execution
课程评论：没有评论
课程名称：数字领导力与数字战略执行 课程概述：数字营销学院是全球数字营销认证的标准。我们的使命是通过这个专业化课程，赋予学生必要的信心和知识，以推动他们的职业发展。现今，战略性地采用数字倡议以支持业务目标的能力和意愿，对于企业的生存至关重要。如果您希望更好地理解数字领导者所需的知识、技能和行为，以及推动和转型企业的因素，此课程将帮助您实现这一目标。 在课程中，您将学习使用技巧来发展和培养战略思维能力，并帮助您顺利过渡从管理角色到领导角色。完成课程后，您将能够： - 了解迭代方法对客户体验（CX）设计如何提升组织绩效 - 使用最佳实践招募、培训和发展数字营销人员 - 了解如何结合最佳渠道和预算组合，支持付费媒体和活动行动计划，从而执行数字营销战略 - 识别与数字相关的风险及企业为何需要保护自己以应对这些风险 本课程还涵盖了支持企业有效数字领导力的关键概念、行动和行为。您将学习适用于数字营销活动的国际数据保护和隐私法律及其相关风险，并掌握有效的风险缓解策略。本课程是数字营销学院数字战略专业化的最后一门课程。 完成您专业化课程后，您还将获得数字营销学院认证的数字营销助理证书，并享有三个月的免费会员资格，帮助您提升职业生涯并解锁下一个机会。92%的会员表示他们的课程对职业生涯产生了积极影响，88%的人目前在高级或管理层工作。 课程大纲： 1. 战略思维与客户体验（CX） - 该模块描述了战略思维的特征及其多种益处，包括未来基础的步骤。它还介绍了客户体验的原则和管理CX的关键角色与责任，以及通过快速原型制作和迭代方法提升组织绩效的价值。 2. 数字营销战略执行与管理 - 本模块重点分享技能和策略，帮助您从管理转向领导角色，构建和培训团队，以及沟通和执行数字战略。您将学习管理与领导的区别、发展领导心态的方法以及如何招聘和培训营销人员，最后专注于通过确定合适渠道、开发实现目标的工具包和传达成果来执行数字战略。 3. 数字领导力、战略与数据隐私 - 此模块探讨数字领导力的关键领域及数字和数据隐私相关的风险。它旨在帮助每位希望树立个人领导力的营销人员学习如何通过最佳实践成为数字领导者，介绍数字化转型的步骤和获取高管支持的方法，同时理解数字中存在的风险及如何减轻这些风险，最后为您提供数据保护和隐私法律的基础知识。
Name:Strategic Thinking and the Customer Experience (CX)
Description:This module begins by describing the characteristics of strategic thinking and its many benefits. It also describes the behaviors that characterize strategic thinking and the steps involved in Future-basing®. The module continues by covering the principles of customer experience and the key roles and responsibilities in managing CX. Finally, it looks at the value of rapid prototyping and an iterative approach to increasing an organization’s performance.
Name:Digital Marketing Strategy Execution and Management
Description:This module focuses on skills and strategies you can use to move from a management to a leadership role, how you can build and train a team, and finally communicate and execute a digital strategy. You will learn the differences between managing and leading, how to develop a leadership mindset, and how to recruit and train marketing personnel. Finally, the focus is on executing a digital strategy through identifying suitable channels, developing a toolkit for achieving objectives, and communicating your results.
Name:Digital Leadership, Strategy, and Data Privacy
Description:This module probes the key areas of digital leadership, and the risks associated with digital and data privacy. It is aimed at all marketers who are willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It introduces the steps you can take to digitally transform an organization and identifies ways of securing executive sponsorship for your digital transformation efforts. It’s also important to understand the risks associated with digital and how to mitigate them. This module discusses these and finally, it provides you with a grounding in data protection and data privacy laws.
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so. You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: - • Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization’s performance • Use best practices for recruiting, training, and developing digital marketing personnel • Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy • Recognize the types of risks associated with digital and why businesses need to protect against them This course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute’s Digital Strategy specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
