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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-competition-financial-services
课程评论：没有评论
课程名称: 数字竞争与金融服务 课程概述: 欢迎参加《数字竞争与金融服务》！这是一个为期四周的课程，我们将深入探讨数字化如何与金融领域交叉，特别是从全球数字创新的前沿地区获取的见解。课程将帮助你理解数字化转型所带来的变革力量，以及由此产生的新竞争动态。我们将借鉴一些领先金融公司的实例，并学习数字化大师的灵感案例。课程最后，你将能够为一家希望在数字时代重塑战略的金融公司提出初步解决方案。 课程内容: 1. 数字化转型: 探讨数字化如何重新定义金融服务行业的竞争规则，分析产品及服务数字化、客户需求变化和新规章制度等塑造新竞争动态的力量。 2. 数字平台: 研究企业如何利用平台化的商业模式竞争，了解平台的运作方式，包括如何构建平台核心以及如何管理与第三方开发者的关系，并结合金融服务公司与成功数字巨头的案例进行解释。 3. 数字生态系统: 介绍商业生态系统的隐喻，分析数字金融服务行业内部和外部的复杂关系，探讨如何在数字时代将数字技术战略与商业战略结合起来。 4. 毕业设计项目: 提出关于“开放程度足够吗？”的课题，继续深度思考数字时代的金融竞争策略。 课程安排建议你探索课程网站，了解每周的课程内容和作业，及时参与讨论区与其他同学互动。期待你的积极参与，让我们在课堂上见！
Name:Digital Competition in Financial Services
Description:Welcome to Digital Competition in Financial Services! We’re excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we will cover each week, as well preview the assignments you will need to complete. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you will complete each week. By the time you finish this course, you will have mastered important concepts needed to understand the transformation, learned from best practice in digital industries, and seen how firms in financial services are embracing the new rules of competition. You will be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial service company that is re-inventing itself to compete in finance as a digital industry. Good luck as you get started. We look forward to seeing you in class!
Name:The digital transformation
Description:The digital transformation is radically rewriting the rules of competition in the financial service industries. In this module, we are exploring the forces shaping the new competitive dynamics: product and service digitization, changing customer demands and new regulations. Together, these forces give rise to completely new market structures that force organizations to compete in new ways.
Name:Digital platforms
Description:At the heart of the digital transformation rests an increased orientation towards digitally enabled platform-based business models. In this module, we cover how firms compete with platforms and how platforms change the dynamics of affected industries. We explore the workings of the platform, including how to establish a platform core for others to build on and how to manage the relationship to 3rd party developers. We contextualize the ideas behind digital platform thinking using examples both from financial service companies and from the digital giants that excel in platform-based businesses.
Name:Digital ecosystems
Description:In this module, we introduce the business ecosystem metaphor as a way to think of and model the increasingly complex relationships between actors in the digital financial service industries. We elaborate on how to deal with relational tensions internally and towards externally. We also address how digital technology strategies become inseparable from business strategy in the digital era.
Name:Capstone project: How open is open enough?
Description:
Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital innovation. I'm excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we’ll cover each week, as well preview the assignments you’ll need to complete to pass the course. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take about four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you’ll complete each week. By the time you finish this course, you’ll have mastered the transformational forces of digitalization and the new competitive dynamics it gives rise to, learned from leading financial companies and seen inspirational examples from the digital masters. You'll be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial company seeking a new strategy for the digital age of finance. Good luck as you get started. I look forward to seeing you in class!
