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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-business-models
课程评论：没有评论
课程名称：数字商业模型 课程概述：数字商业模型正在颠覆电信、交通、广告、电子商务、汽车、保险等多个行业已有50年的公司。该课程将探索西方的软件颠覆者，如苹果、谷歌、Facebook和亚马逊，以及东方的明星企业如小米和微信的商业模型。课程采用结构化框架分析商业模型，通过众多实例使学生能够将其应用于自己的商业或案例研究。我们将探讨软件开发者如何不仅是创新者，还是现代竞争战斗中的决策者，涉及从移动到云计算，从消费品到企业软件的多个领域。同时，我们会解释开发者如何成为数字商业模型的引擎，结合来自医疗、航空等多个行业的例子。 课程大纲： 1. **数字商业模型简介**：介绍数字商业模型的概念，作为工具解释互联网超级品牌的崛起以及企业如何在数字时代进行创新。 2. **互联网公司如何使用数字商业模型**：分析苹果、谷歌、Facebook、亚马逊等互联网时代的公司如何利用数字商业模型创造、传递、捕捉和维护价值，最后介绍不对称商业模型。 3. **开发者作为新的决策者**：讨论开发者为何正在成为新的决策者，强调软件在多个行业中的竞争优势，开发者在媒体、游戏、金融、交通、广告和体育等行业中的重要作用。 4. **开发者作为数字商业模型的引擎**：探讨开发者如何成为数字商业模型的核心，分析亚马逊和Walgreens等公司如何与开发者合作创造、传递、捕捉和维护价值。 5. **构建自己的数字商业模型**：在最后一个模块中，学习如何在自己的商业中应用数字商业模型，并提供一个框架，以促进公司内部的共享思维和语言，帮助构建自己的数字商业模型。
Name:Introduction to Digital Business Models
Description:The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
Name:How Internet companies use digital business models
Description:The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
Name:Developers as the new Decision Makers
Description:In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
Name:Developers as the Engine of Digital Business Models
Description:In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
Name:Build your own Digital Business Model
Description:In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
