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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/digital-business
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课程名称：数字商业 - 毕业项目 概述：LVMH（奢侈品）、华为（电信）、Energysquare（能源）这三家公司来自截然不同的行业，规模、历史和DNA各异，但它们都致力于创新和变革，以保持或成为各自市场的领导者。课程通过这三家公司，探讨了它们面临的诸多问题。在这个毕业模块中，您将分别扮演分析师、顾问和经理的角色，利用在三个在线课程中获取的知识，完成相关任务，例如分析数字商业流程、定义和制定战略转型、应用增长黑客原则等。 课程大纲： 第1部分：毕业模块介绍 描述：欢迎来到毕业项目！我们创建了三个案例研究，帮助您理解并应用数字世界的最佳实践。 第2部分：让LVMH更具数字化 描述：欢迎来到第一个案例研究。本部分将关注LVMH的案例，您将为其数字化工作提供方案。 第3部分：深入探讨华为 描述：欢迎来到第二个案例研究。在上一周您研究了LVMH的案例，这一周我们将进入另一个领域，关注手机制造商：华为。 第4部分：与Energysquare一起掌握力量 描述：我们接近毕业项目的尾声。这一周我们为您准备了一个新的案例研究，这一次我们将从大型企业转向初创公司。
Part: 1
Title:PRESENTATION OF THE CAPSTONE MODULE
Description:Hello ! Welcome to this capstone ! We have created 3 case studies for you to understand and apply best practices in the digital world.
Part: 2
Title:LET'S MAKE LVMH MORE DIGITAL
Description:Hello ! Welcome to this first case study. We are going to make you work on the LVMH case.
Part: 3
Title:DEEP DIVE INTO HUAWEI
Description:Hello ! Welcome to this second case study. Last week, you worked on the case of LVMH. This week, we are going to go into another universe. We would like you to work on the case of a phone manufacturer: Huawei.
Part: 4
Title:GET THE POWER WITH ENERGYSQUARE
Description:Hello ! We are approaching the end of the capstone. This week we have a new case study for you. We leave the world of large companies and go into the world of startups.
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
