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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/developing-innovative-ideas-for-product-leaders
课程评论：没有评论
课程名称：为产品领导者开发创新想法 课程概述：对于产品领导者来说，创造新产品和改进现有产品是成功的关键。随着技术的成熟和产品组合的老化，公司需要发现、开发并交付客户喜爱的产品。本课程专注于这一旅程的第一步：识别和评估新产品机会。 本课程主要面向被激励或被指派开发和领导产品的专业人士，包括有抱负和在职的产品经理、产品设计师、产品开发人员，以及其他相关领域的人士。对于任何希望了解如何开发新产品创新想法的人来说，本课程也是非常有价值的。 我们将重点关注四个重要领域，以提升您作为产品领导者的能力： • 介绍识别和分析新产品或改进产品的创业理念的技能； • 检视您和您同事的创业思维，关注创业心态、创业动机和创业行为； • 培养您和您同事的创业视角，关注行业条件、行业现状、宏观经济变化和竞争； • 在企业环境中倡导创业行为，并理解价值创新与机会识别。 课程大纲： 1. 课程介绍：了解学习经验和课程形式，认识教师，并与来自全球的同学联系。 2. 创业思维：检视您和您同事的创业思维，关注创业心态、动机与行为。 3. 创业视角：培养您和您同事的创业视角，关注行业条件、现状及竞争。 4. 创业行动：在企业环境中倡导创业行动，理解价值创新与机会识别。
Name:Introduction to Developing Innovative Ideas for Product Leaders
Description:Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
Name:Thinking Entrepreneurially
Description:Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
Name:Seeing Entrepreneurially
Description:Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
Name:Acting Entrepreneurially
Description:Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
