|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/designing-effective-science-communication
课程评论：没有评论
课程名称：设计有效的科学传播 课程概述： 尽管许多人希望在完成学校的科学课程后不再参与科学，但实际上，科学参与是我们日常生活中不可或缺的一部分。为了人类社会的安全和健康，积极接触科学信息是必要的。我们需要审视各种涉及科学证据的话题，从保护环境到公共卫生，这些话题影响的不仅是家庭，还包括周围的人。尽管经过几十年的科学教育改革，许多公众仍缺乏与科学问题互动的信心、技能或兴趣，往往选择与非科学利益相关者（例如政治或流行文化人物）对齐他们的科学决策。这些问题持续存在并造成了恶劣影响。我们如何更有效地与公众和其他科学家沟通科学？ 本课程旨在为科学家、科学教育工作者和科学传播者提供重新思考如何与不同受众，尤其是公众进行科学交流的机会。课程内容包括基于证据的人类学习考虑，以及通过多种方式（口头陈述、书面交流、技术和艺术媒体）进行有效沟通。课程目标是让学习者掌握设计和实施有效科学传播方法所需的技能。学习者将能够识别科学传播的关键人类学习原则，描述“流行”科学传播途径中的陷阱，并将最佳实践应用于多种媒体的科学传播中。 课程大纲： 1. **将学习科学与科学传播连接**：了解人类学习的基础知识，包括学习的认知过程、主要教育心理学理论及影响传播的认知方面等话题。 2. **科学交流：口头陈述**：学习有效口头陈述的注意事项，包括现场、录制和虚拟演讲的重要实践，及如何创建视觉支持（海报、幻灯片）来增强口头交流。 3. **科学写作：书面交流**：学习作为科学传播工具的写作最佳实践，重点关注如何有效地使用书面形式，而不是单纯关注语法和写作技巧。 4. **解码科学：基于技术的传播**：探讨除传统媒体外的科技传播形式，包括计算机游戏、模拟和社交媒体，以及学习分析的应用。 5. **创造科学：艺术沟通形式**：了解艺术形式在科学传播中的重要性，讨论如何利用摄影和音乐等艺术形式连接科学主题与公众。
Name:Connecting the Science of Learning to Science Communication
Description:In this module, you will learn the basics of human learning, including an overview of the cognitive processes that underlie learning (e.g. perception, attention, motivation, memory), major educational psychology theories (e.g socioculturalism, constructivism, behaviorism) and aspect of human cognition that can lead to difficulties with outreach (e.g. bias, motivated reasoning, epistemic cognition). We will also discuss use of evidence in designing outreach, how to evaluate types of evidence, and principles behind effective design of outreach.
Name:Speaking of Science: Oral Presentation
Description:In this module, you will learn important considerations for effective oral presentations, including best practices for giving live, recorded, and virtual presentations. In addition, we will also cover best practices for creating visual supports (poster, PowerPoint slides) to help communicate your message during an oral presentation. We will also discuss best practices for media interviews.
Name:Writing Science: Written Communication
Description:In this module, you will learn best practices for writing as a vehicle for science communication. Rather than focusing on grammar and general writing mechanics, this section will focus on how to effectively use the written form as a tool for science outreach, including how formal scientific writing varies from pieces for the general public.
Name:Decoding Science: Technology Based Communication
Description:In this module, you will learn about technological forms of science communication outside traditional media (e.g. written or oral communication). In this module, we will discuss how science is communicated through various forms of educational technologies, including computer games, simulations, and social media. We will also briefly discuss learning analytics and their utility in understanding learning in technology-based environments.
Name:Creating Science: Artistic Forms of Communication
Description:In this module, you will learn about the importance of artistic forms of science communication. The arts can serve as an important gateway between scientists and the rest of society making difficult or abstract concepts feel more personal and less intimidating. Here, we will talk about use of art, such as photography as well as music to help feel others connected to science topics.
Although many would prefer to leave science in the past and no longer engage with it once completing compulsory science classes in school, the reality is that engaging with science is an integral part of our daily lives. Moreover, for the safety and wellness of human society, it is necessary to engage with scientific information. We are faced with the necessity of examining scientific evidence on topics ranging from conservation to public health and make decisions that impact not only our families but those around us. However, in spite of decades of science education reform and dedicated efforts to improving science literacy, many members of the general public lack the confidence, skills, or interest in engaging with scientific issues, instead choosing to align their scientific decisions with non-scientific stakeholders, such as political or pop culture figures. These problems are ongoing and destructive. How do we communicate science more effectively with the general public? With other scientists? This course is designed for scientists, science educators, and science communicators who are interested in re-thinking how we communicate science to diverse audiences, particularly to the general public. Topics include evidence-based considerations of human learning as well as effective communication through a variety of modalities, including oral presentations, written forms of communication, technology, and artistic media. The objective of this course is to equip learners with the skills needed to design and implement effective methods of science communication. Learners will be able to identify key principles of human learning that undergird science communication, describe pitfalls in “popular” avenues for science outreach, and apply best practices to science communication in a variety of media.
