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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/design-language
课程评论：没有评论
课程名称：设计语言：形式与意义 课程概述：本课程将批评定义为对平面设计作品及其有效性的详细、客观分析。批评是设计师创作过程中不可或缺的一部分，它不仅帮助我们判断设计作品的成功与否，也是推动我们工作进步的重要环节。课程将介绍一个设计批评的词汇系统，帮助学员在批评的语境中更清楚、明确地讨论平面设计。通过这个词汇及批评框架，学员将学习如何根据特定、明确的标准客观描述设计作品的功能。通过提升这一技能，学员将增强与同行、客户及合作伙伴之间的设计沟通能力。 本课程适合以下人士： - 各级别的平面设计师 - 艺术或设计专业的未来和在校学生 - 教授视觉艺术、设计或相关科目的教师 - 任何需要有效沟通的设计项目利益相关者 此课程推荐给正在参加Coursera的平面设计或UI/UX设计专业课程的学习者，以进一步发展其设计技能。无论是在完成相关专业课程之前、期间或之后，都可以参加本课程。 需要注意的是，本课程不是面向普通观众的艺术欣赏课程。虽然不要求有先前的经验，课程中的知识和技能主要适用于与专业设计有关系的人士，即正在从事设计、学习设计、教授设计或直接与设计师合作的人士。 课程大纲： 第一周：课程导向与概述 - 介绍课程内容及沟通与作业提交的相关指南。 第一周：受众/背景/文化 - 介绍平面设计作品所在的更大思想和文化讨论，以及相关术语和概念。分析设计作品与文化背景之间的关系，并讨论批评文化的重要性。 第二周：形式基础 - 介绍用于视觉形式批评的关键概念和术语，涵盖视觉对比、构图和层次结构的基本术语。 第三周：意义与概念 - 重点描述和评估视觉设计作品中的意义，讲解从视觉隐喻到陈词滥调和仿拟的多种创作形式。 第四周：综合：批评与有效设计 - 综合前几模块所学的技能，进行结构化的平面设计批评，提升整体的设计评估能力。
Name:Week 1: Course Orientation and Overview
Description:In this module we'll explain what this course is about and share guidelines surrounding our expectations for course communication and assignment submissions.
Name:Week 1: Audience/Context/Culture
Description:This module provides an introduction to the larger ideas and cultural discussions that graphic design work inhabits, and some terms and ideas used within graphic design. We won't be covering a comprehensive dictionary of graphic design terms, but rather introducing a functional language used in the discussion of graphic design in a critique context. We will also discuss and analyze specific works of design and how they relate to the larger cultural context in which design operates, and why this is important. We will also learn about critique culture, and the importance of analyzing work based on subjective criteria rather than personal taste or subjective opinions.
Name:Week 2: Basics of Form
Description:In this module we will introduce key concepts and terms used in the critique of visual form in design work. We will cover basic terms used in the discussion of visual contrast, composition, and hierarchy. We will also discuss how to establish a vocabulary for the evaluation of visual form, and use that vocabulary in conjunction with the designer’s intention and the function of the work to build a framework to structure critique.
Name:Week 3: Meaning and Concept
Description:In this module we will focus on ways to describe and evaluate meaning in works of visual design. Using connotation and denotation as a foundation, the lessons in this module explain a range of approaches for creating meaning, from visual metaphor to cliche and parody. By building cultural literacy and developing research skills, we will practice identifying themes in design work and interpreting design concepts.
Name:Week 4: Synthesis: Critique and Effective Design
Description:In this final module, you will synthesize all of the skills you have acquired in the previous modules into a structured critique of graphic design work. As you will see, this module is weighted much more heavily toward assessment and practice than previous modules. Assessing the success of a finished piece of design is difficult because there are so many variables to consider at the same time. You have learned the basic lexicon and syntax for talking about design. Now is the time to put all of these skills together to talk about a piece of design in a holistic and effective way.
In this course, critique is defined as a detailed, objective analysis of a work of graphic design and its effectiveness. Critique is an integral part of the making process for designers: it’s not just how we determine if a work of design is or is not successful, it’s how we move our work forward. Critique is also where other voices and opinions can be brought into the design process. This course will introduce a lexicon (or vocabulary) in order for you to demonstrate clearer and more considered ways of talking about graphic design in the context of critique. Through this lexicon and a provided Critique Framework, we will model and then practice objectively describing how well a work of design functions based on specific, clearly articulated criteria. By refining this skill, you will enhance your ability to communicate about design with peers, colleagues, and clients. This course is essential to anyone looking to develop and refine a critical vocabulary around talking about art and design, such as: - practicing graphic designers at all levels - future and current students of art or design programs - teachers teaching visual art, design, or related subjects - any stakeholder in a design project that needs to communicate effectively with designers on their team. This course is recommended to learners enrolled in either the Graphic Design Specialization or UI/UX Design Specialization on Coursera to further develop their skills in graphic design. You may take this course before, during, or after completing either Specialization. Note this is not an art appreciation course for a general audience. While no prior experience is required to begin, the knowledge and skills taught in this course is useful only if you have some relationship to design in a professional context, i.e., practicing, studying, or teaching design, or working directly with designers. No specific software or tools are required to complete this course.
