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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/design-and-innovation-of-business-model
课程评论：没有评论
课程名称：商业模型的设计与创新 课程概述：商业模型设计的核心在于创业管理者的技能与领导力。这需要一种有纪律的方法来寻找机会，并整合资源以实现重要目标。在本课程中，学生将增强两个关键技能：直觉和视觉思维，同时运用在其他课程中学习的定量方法，如金融、经济学和财务智慧。 本课程的重点在于四大支柱： 1. 观察作为发现商业模式的关键元素。 2. 复杂性的组织，运用视觉思维、绘图和系统设计进行综合的艺术。 3. 空白空间的概念，指未在当前商业模型中定义或提及的“潜在活动”。 4. 故事讲述与建立联系。 观察是发现商业模式的重要环节。学生将通过不同案例和方法，学习识别商业模型的关键要素，包括综合性企业的性质，以及如何定义其商业模型。 如果管理者像设计师一样思考，会有什么不同呢？虽然许多商业人士认可设计的力量，但一个正式的实践流程一直难以实现——直到现在。本课程的目标是找到一种组织复杂性的方式，通过视觉思维、绘图和系统设计，将各种要素联系起来，包括创意、资源、交易、价值和网络。 根据马克·约翰逊的说法，空白空间指的是“公司当前商业模型中未定义或提及的潜在活动；即存在于其核心之外及邻近领域的机会；这些机会需要不同的商业模型才能加以利用。” 商业模型设计与创新的一个重要组成部分是故事讲述与建立联系。利用科技与受众连接至关重要。作为评分的交付成果，创业领导者应熟悉社交媒体和科技驱动的内容，重点在于如何利用这些科技进行连接和沟通，并通过网络实现热情。 课程大纲： - 第一部分：商业模型的介绍、概念和历史 - 第二部分：战略、创新与组织发展在商业模型定义与设计中的整体重要性 - 第三部分：发展商业模型的方法论 - 第四部分：不同类型的商业模型
Part: 1
Title:Topic 1. Introduction, Concept, and History of Business Models
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Part: 2
Title:Topic 2. Strategy, innovation and organizational development as an integral part in the definition and design of business models
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Part: 3
Title:Topic 3. Methodologies to Develop Your Business Model
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Part: 4
Title:Topic 4. Different types of Business Models
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The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals. In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence. The focus of this course is on four pillars: 1. Observation as a key element to discover business patterns. 2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design. 3. The concept of white space as "potential activities not defined or mentioned in the current business model". 4. Storytelling and establishing contact. Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model. What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks. According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them." An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.
