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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/deliver-the-news
课程评论：没有评论
课程名称：有效地将新闻传达给你的受众 课程概述：成功的记者不仅仅是搜寻信息。记者如何处理信息并整合这些信息，是新闻报道的关键步骤。您将学习记者在开发新闻报道时的流程、规划和要求。您将了解不同的报道方式和写作形式，以便为不同的受众服务。该课程还解释了新闻行业中除了书面文字之外的不同格式，以及它们的最佳应用方式。 课程大纲： 1. 欢迎来到课程3！ 描述：我们很高兴您能成为我们的新闻学导论系列课程中第3课的一部分。我们将讨论如何“有效地将新闻传达给您的受众”。您将了解新闻学院、我们获奖的教师以及密歇根州立大学的世界级氛围。我们是一个特殊的地方，每天都发生着令人惊奇的事情。 2. 获得和保持信任 描述：您已经制定了故事概念，进行了研究、报道和采访。现在，您将学习下一步：整理您的信息，选择合适的新闻报道格式。您将培养处理统计数据和数字的技能，并学会判断您是否拥有足够的信息来编撰一份有效的新闻报道。 3. 准备您的新闻报道 描述：作为记者，一个最大的挑战是如何最好地处理引述、格式和受众识别。了解您要报道的内容以及您的受众是至关重要的。您将学习如何在新闻报道中有效使用和结构化引述，选择合适的报道格式，并理解受众的需求。 4. 不仅仅是文字 描述：有效的新闻报道往往取决于编辑和记者做出的许多深思熟虑的选择。东西的外观、声音、感觉和阅读方式影响受众如何接受信息，以及他们是否愿意与您的媒体互动。您需要考虑哪些因素？您将学习如何通过多媒体（音频、视频、图形、照片和地图）增强您的新闻报道。您将培养拍摄视频和照片的技能，以及收集音频的能力。 5. 持续进行新闻对话 描述：作为记者并不意味着您完成一份新闻报道后就可以转到另一个故事。许多时候，一篇报道会引发另一篇报道，最终形成一个系列。您将学习如何利用和理解受众的力量，并利用他们的反馈来发展更多的新闻报道。您还将深入了解受众反应以及如何处理反馈。
Name:Welcome to Course 3!
Description:We are thrilled to have you as part of Course 3 in our Introduction to Journalism Specialization. We will be discussing how to "Effectively Delivering the News to Your Audience." You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.
Name:Earning and keeping trust
Description:You've developed your story concept. You've done your research, reporting and interviewing. Now you will learn how to take the next steps: sorting your information, and picking the right format for your news report. You will develop skills in dealing with statistics, numbers and how to figure out if you have enough information to compile an effective news report.
Name:Preparing your news report
Description:Sometimes one of the biggest challenges in being a journalist is figuring out how to best handle quotes, format, and audience recognition. Knowing what you're reporting, and your audience, makes all the difference. You will learn how to best use and structure quotes in your news reports, choose the right format for reporting, and understand the needs of your audience.
Name:More than words
Description:Having an effective news report is often dictated by the many thoughtful choices made by editors and journalists. How things look, sound, feel and read impacts how the audiences choose to take in information - and if they want to interact with your media. What are the things you need to consider? You will learn how your news report can be strengthened through multimedia: audio, video, graphics, photos and maps. You will develop skills in shooting video and photos, as well as gathering audio.
Name:Keeping the news conversation going
Description:Being a journalist does not mean you complete a news report...and move on to another story. Many times, one report leads to another, then another, then another on a particular topic. You will learn how to harness and understand the power of your audience, and use their feedback to develop more news reports. You will also deepen your understanding of audience reaction and how to handle the feedback.
Being a successful journalist is more than hunting down information. How journalists process the information, then put it together, are key steps for news reports. You will learn the process, planning, requirements of how journalists develop their news reports. There are many ways to report news reports, and you will learn different forms of how to perform reporting and writing to serve different audiences. This course also explains the different formats within journalism, beyond the written word and how they are best utilized.
