Data-driven Decision Making

所在平台: Coursera

课程主页: https://www.coursera.org/learn/decision-making

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课程简介

课程名称:数据驱动的决策制定 概述:欢迎参加数据驱动的决策制定课程。在本课程中,您将了解数据分析及其在商业决策中的作用。您将学习数据的重要性及其演变过程,了解“大数据”的概念及其应用。同时,您将接触到数据分析的框架,以及常用的工具和技术。最后,您将有机会在模拟商业环境中将所学知识付诸实践。 本课程由普华永道(PricewaterhouseCoopers LLP)创建,地址为:纽约,麦迪逊大道300号,邮政编码10017。 课程大纲: 1. 数据分析简介 - 描述:本模块将介绍数据分析的基础知识及其在商业中解决问题的应用,探讨数据分析对决策过程的价值。我们会为您介绍数据分析的框架和工具,并讨论数据分析与数据科学中的职业和角色。请注意:视频记录是自动生成的,可能包含拼写和标点错误。 2. 技术与数据类型 - 描述:本模块对大数据及其分析进行入门介绍,您将学习不同类型的数据。我们还会介绍普华永道对大数据的看法,阐明大数据对企业的影响,并列举收集数据的各种工具和技术。 3. 数据分析技术与工具 - 描述:本模块将描述数据分析的一些工具和关键技术,讨论可视化在数据分析实践中的重要性。最后,我们将识别各种工具和编程语言,并考虑在何种情况下最佳使用这些工具。 4. 数据驱动的决策制定项目 - 描述:课程项目将为您提供实践所学知识的机会。您将参与一个模拟商业情境,在该情境中选择最佳的行动方案。然后,您将准备一个最终交付成果,并由同学进行评估。此外,您还将有机会为同学的提交提供反馈。

课程大纲

Name:Introduction to Data Analytics

Description:In this module, you'll learn the basics of data analytics and how businesses use to solve problems. You'll learn the value data analytics brings to business decision-making processes. We’ll introduce you to a framework for data analysis and tools used in data analytics. Finally, we’re going to talk about careers and roles in data analytics and data science. Note: Video transcripts are auto generated and may contain spelling and punctuation errors.

Name:Technology and types of data

Description:This module is an introductory look at big data and big data analytics where you will learn the about different types of data. We’ll also introduce you to PwC's perspective on big data and explain the impact of big data on businesses. Finally we will name some of the different types of tools and technologies used to gather data.

Name:Data analysis techniques and tools

Description:In this module we will describe some of the tools for data analytics and some of the key technologies for data analysis. We will talk about how visualization is important to the practice of data analytics. Finally we will identify a variety of tools and languages used and consider when those tools are best used.

Name:Data-driven decision making project

Description:The course project will give you an opportunity to practice what you have learned. You will participate in a simulated business situation in which you will select the best course of action. You will then prepare a final deliverable which will be evaluated by your peers. Additionally, you will have the opportunity to provide feedback on your peer's submissions.

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课程详情

Welcome to Data-driven Decision Making. In this course, you'll get an introduction to Data Analytics and its role in business decisions. You'll learn why data is important and how it has evolved. You'll be introduced to “Big Data” and how it is used. You'll also be introduced to a framework for conducting Data Analysis and what tools and techniques are commonly used. Finally, you'll have a chance to put your knowledge to work in a simulated business setting. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.

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