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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/dataviz-dashboards
课程评论：没有评论
课程名称：使用Tableau创建仪表板与故事讲述 课程概述：本课程利用您在前一课程“使用Tableau进行可视化分析”中创建的可视化结果，教授您如何创建仪表板，帮助识别数据中的故事，并学习如何使用故事点（Storypoints）来构建强有力的叙事，以给受众留下深刻印象。您将能够平衡利益相关者的目标与最终用户的需求，并能够结构和组织您的故事以实现最大影响。在课程中，您将应用Tableau中更高级的功能，如层级、交互动作和参数，以引导用户互动。在最终项目中，您将创作一个引人注目的叙事，用于会议演示、静态报告或在线交互展示。 课程大纲： 1. **规划和前期制作：对齐您的受众、利益相关者和数据** - 欢迎来到本课程的第一模块！在接下来的模块中，您将学习与数据探索、识别重要发现相关的概念、技巧和技术，并通过数据可视化与故事讲述的力量来解释这些发现。在这一模块中，您将能够确定故事的“谁、什么、为什么和如何”，并理解在开始之前规划的重要性。您将学会如何面谈您的利益相关者并评估您的受众，以找到数据中的合适故事。到本模块结束时，您将能够定义故事的概念并建立一个基本框架来呈现您的故事。 2. **关键指标、指标和决策触发器** - 欢迎来到模块二。在这一模块中，您将识别提供商业问题答案的关键指标。您将了解KPI的可视化方式，创建用于衡量数据进展的计算字段。到本模块结束时，您应能设定阈值并创建触发决策的警报。同时，我们还将讨论数据的质量与限制。 3. **数据的仪表板与故事讲述** - 欢迎来到模块三。在此模块中，您将学习Tableau的仪表板设计六大最佳实践。到本模块结束时，您应能在Tableau中应用层级、交互动作、过滤器和参数。您还将回顾与主题相关的五个视频，并发现如何挖掘数据中的故事并能够框架您的故事。 4. **讲述您的数据故事** - 欢迎来到模块四。尽管本课程专注于Tableau，但我们还将看到更广泛的示例与技术，帮助您成为更好的数据故事讲述者。到本模块结束时，您将能够利用概念与技术，以数据为基础，成为一个更加专注和引人注目的讲述者。我们将讨论如何避免在良好数据中无意中创造虚假叙事。您还将了解神经科学研究告诉我们的关于故事、受众参与和决策触发因素的内容。您将使用结构性故事元素来提高故事的相关性，探索设计及文本元素如何影响故事的情感基调。最后，您将学习如何根据设计检查清单来框架和格式化数据故事。让我们开始吧！
Name:Planning and Preproduction: Aligning your Audience, Stakeholders, and Data
Description:Welcome to the first module of this course! In the following modules, you will learn and work with concepts, tips, and techniques to help you explore data, identify meaningful findings, and then explain them through the power of data visualization and storytelling. In this module, you will be able to determine the who, what, why, and how of the story and discover the importance of planning before you start. You will be able to interview your stakeholders and assess your audience to find the right story in the data. By the end of this module, you will be able to define what a story is and build a basic framework for presenting your story. Let's get started!
Name:Key Metrics, Indicators, and Decision Triggers
Description:Welcome to Module 2. In this module, you will identify the key metrics that will provide the answers to your business question. You will develop an understanding of the types of ways KPIs can be visualized. You will create calculated fields for KPIs to build a figure that will be used to measure progress in the data. By the end of this module, you should be able to set thresholds and create alerts to trigger a decision. We will also discuss the topic of quality and constraints of the data.
Name:Dashboard and Storytelling with Data
Description:Welcome to Module 3. In this module, you will go from learning Tableau's six best practices for dashboard design. By the end of this module, you should be able to apply hierarchies, actions, filters, and parameters within Tableau. You will also review five videos associated with the topic and discover how to uncover the story in the data and be able to frame your story.
Name:Tell the Story of Your Data
Description:Welcome to Module 4. Although this course focuses on Tableau, we will look at a wider range of examples and techniques to help you become a better data storyteller. By the end of this module, you should be able to leverage concepts and techniques designed to help you become a more focused and compelling storyteller with data as the foundation. We will discuss ways to avoid unintentionally creating false narratives with good data. You will also learn about what neuroscience research tells us about stories, audience engagement, and decision drivers. You will use structural story elements to help improve the relatability of the story and explore ways design and textual elements can affect the emotional tone of a story. Lastly, you will learn how to frame and format the data story based on your design checklist. Let's get started!
Leveraging the visualizations you created in the previous course, Visual Analytics with Tableau, you will create dashboards that help you identify the story within your data, and you will discover how to use Storypoints to create a powerful story to leave a lasting impression with your audience. You will balance the goals of your stakeholders with the needs of your end-users, and be able to structure and organize your story for maximum impact. Throughout the course you will apply more advanced functions within Tableau, such as hierarchies, actions and parameters to guide user interactions. For your final project, you will create a compelling narrative to be delivered in a meeting, as a static report, or in an interactive display online.
