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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/data-analytics-in-sports-law-and-team-management
课程评论：没有评论
课程名称：体育法与团队管理中的数据分析 概述：本课程介绍了数据分析在体育行业中应用的基本概念，特别是在关键监管和管理职能方面。随着体育行业愈发依赖数据分析，以实现更有效的资源配置和性能评估，课程将涵盖从球员生产力到球迷参与、人才识别及发展、教练、赞助和市场营销等多个领域的数据分析的作用。本课程及其后续课程将帮助您理解数据分析在体育商业中的新角色。 课程大纲： 1. **体育法与团队管理中的数据分析导论** - 描述：本模块涵盖数据的重要性、它能提供的信息以及它的相关性。重点讨论数据在体育行业的三个基本领域中的重要性：团队管理、代理代表和设施运营。同时，我们将探索如何结合数据、直觉和经验做出决策。行业专家将分享数据在体育行业中的重要观点。 2. **球员评估、团队表现与阵容管理** - 描述：本模块探讨体育行业前台的角色与关系，包括组织结构和层级。您将有机会聆听一位前职业冰球运动员兼高管的经验分享。 3. **与球员代表相关的监管、管理与法律框架** - 描述：本模块涵盖构成运动员代表基础的各种框架，包括球员与代理之间的关系。行业专家将谈及可穿戴技术如何帮助决策及成为代理所需考虑和要求。 4. **设施与活动管理** - 描述：本模块讨论多事件设施的运营复杂性。内容包括市场营销、赞助、广告及风险管理和保险覆盖的法律方面的对话。您将与一位熟悉体育场馆运营的专家交流。 5. **整合所有内容：工作机会在哪里，要求是什么？** - 描述：本模块探讨体育行业内的就业机会和资源。主题专家将分享他如何进入体育行业并在成为分析主管和助理侦察主管的过程中所经历的路径。
Name:Introduction to Data Analytics in Sports Law & Team Management
Description:This module covers the importance of data, what it can provide, and why it is relevant. It also covers the three basic areas in the sports industry where data is fundamentally important: 1.) team management, 2.) agency representation, and 3.) facility operations. We will explore using data, along with intuition and experience, to make decisions. An industry expert will share his view of the importance of data in the sports industry.
Name:Player Valuation, Team Performance, and Roster Management
Description:In this module, we consider the roles and relationships in sports industry front offices, including organizational chart structure and hierarchy. You have the opportunity to hear from a former pro hockey player, executive, and scout.
Name:Regulatory, Managerial & Legal Frameworks as they Relate to Player Representation
Description:This module covers the various frameworks that constitute the basis for athlete representation, including the relationship between players and agents. An industry expert talks about wearable technology to inform decisions and the considerations and requirements of becoming an agent.
Name:Facility & Event Management
Description:This module covers the complexity of multi-event facility venues and operations. It includes conversations surrounding marketing, sponsorship, advertising, and legal aspects of risk management and insurance coverage. You'll meet an expert familiar with arena operations.
Name:Pulling it All Together: Where are the Jobs and What do they Require?
Description:In this module, we explore jobs and resources across the sports industry. Our subject matter expert will share how he entered the sports industry and then proceeded along his path to becoming the director of analytics & assistant director of scouting.
This course provides an introduction to the fundamental ideas in applying data analytics to issues surrounding key regulatory and management functions within the sports industry. Sports as an industry is increasingly relying on data analytics for more effective deployment of resources and assessment of performance in areas ranging from player productivity to fan engagement, talent identification and development, coaching, sponsorship, and marketing. This course and its successors will help you understand this new role of data analysis in the sports business.
