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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/data-analysis-project-pwc
课程评论：没有评论
本课程总结：数据分析与呈现技巧：普华永道的实践项目 课程名称：数据分析与呈现技巧：普华永道的实践项目 课程概述：在这个顶石项目中，您将综合在四个课程中学习到的所有新技能和见解。您将获得一个“模拟”客户问题和一组数据集。您需要对数据进行分析，以获得商业洞察，研究客户的行业领域，并提出建议。随后，您需要在客户面前进行数据可视化演示，最终将所有内容整合成一个录制的视频演示。 课程提供方：普华永道有限责任合伙公司（PricewaterhouseCoopers LLP），地址：纽约麦迪逊大道300号，邮政编码：10017。 课程大纲： 第一部分：理解商业问题 您将在此课程中运用整个普华永道系列课程中所学的技能，为客户创建并呈现成果。您将确定分析方法，利用客户提供的信息进行分析，确定最佳展示找到的结果的方法，并制定计划，通过视频演示向客户交付结果和建议。您将作为顾问，与电动种植公司（Electric Growers）的运营副总裁米歇尔·Tran及管理团队进行互动，使用数据帮助他们在安全设备和服务市场做出明智决策。 第二部分：分析商业问题 本周，您将基于上周的分析结果提出一些假设。例如，谁是理想的目标客户？如何最大化客户的新家庭安全系统的销售？您将利用数据识别希望安装先进高科技安全系统的客户特征及愿意更换安全系统提供商的特征。 第三部分：创建分析结果的可视化表示 本周，客户将提出更多问题，以帮助进一步开发潜在客户的档案，包括找出应针对的城市及其评估。您将获取犯罪率、人口、住房增长等数据，帮助进行分析。 第四部分：为客户会议构建演示文稿 本周，您将利用发现和详细分析，制定关于新家庭安全系统推出计划的PowerPoint演示文稿，内容约为10张幻灯片。该演示应遵循之前课程中介绍的客户演示的准则和最佳实践，以便让Tran女士审核并反馈。 第五部分：向客户呈现结果 本周，Tran女士已审核了您的草案演示，现在是时候对其进行精炼和修改，以改善演示效果，最终通过视频向管理团队呈现。 通过这门课程，您将能够有效地运用数据分析和呈现技巧，为客户提供实用的数据洞察和建议。
Part: 1
Title:Understanding the Business Problem
Description:In this course, you will be using the skills you’ve been developing throughout the series of PwC courses to create and present a deliverable for a client.You’re going to determine your approach for analysis, use the information provided by the client to conduct an analysis, determine the best way to show your findings and then develop a plan to deliver your results and recommendations to the client in a video presentation.In this course, you will be acting as a consultant interacting with a client, Electric Growers. The client needs your strong data analytics and Excel skills to analyze data and help them make smart decisions to enable the company’s move into the security devices and services market. Each week, the client, represented by Michele Tran, a Vice President of Operations from Electric Growers, and the management team, will ask you to use and analyze the data, provided by the client, to answer a series of questions that will help them make decisions.You’ll receive peer feedback that you can use to enhance future presentations. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.
Part: 2
Title:Analyzing the Business Problem
Description:This week, you will be using the results of last week’s analysis to come up with some hypotheses. You will be answering questions such as: Who are the ideal customers that should be targeted? How should they be approached to maximize the sales of the client’s new home security systems? Using the data, figure out the attributes of the customer who wants to install an advanced, hi-tech security system and the attributes of a person who would switch security system providers. Continue to use the knowledge you’ve acquired in the other courses that you’ve taken in this series.
Part: 3
Title:Creating a visual representation of your analysis results
Description:This week, the client has more questions for you to answer to further develop the profile of potential customers. This includes finding which cities to target and how to evaluate them. You will have access to crime rates, population, housing growth city wide data and segmentation distribution dumps to help in your analysis.
Part: 4
Title:Building a presentation for the client meeting
Description:This week, you will be taking your findings and detailed analysis on plans to launch the new home security system and put them into a PowerPoint presentation deck for Michele Tran and the management team. The presentation should be about 10 slides and should follow the guidelines and best practices of presenting to a client that were covered in the earlier courses within this specialization. Ms. Tran wants to review it and give you feedback, if needed, before having it presented to the management team.This is a chance to use what you learned about creating a presentation, using PowerPoint tools, creating charts and other methods of enhancing a presentation.
Part: 5
Title:Presenting your results to the client
Description:This week, Ms. Tran has reviewed your draft presentation so it is now time to refine and make changes or additions to enhance the presentation before presenting it to the management team via video.
In this Capstone Project, you'll bring together all the new skills and insights you've learned through the four courses. You'll be given a 'mock' client problem and a data set. You'll need to analyze the data to gain business insights, research the client's domain area, and create recommendations. You'll then need to visualize the data in a client-facing presentation. You'll bring it all together in a recorded video presentation. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.
