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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/customer-relationship-management
课程评论：没有评论
课程名称：客户关系管理 课程概述：客户关系管理（CRM）是一门全面的课程，探讨了CRM的各个方面，包括数据驱动策略、客户细分和忠诚度计划。该课程分为三个阶段，每个阶段都在前一个基础上进行构建，包含自学的内容、预录制视频讲座、练习和互动测验。在中级和高级阶段，课程引入了实际案例研究和问题解决练习，以模拟真实的CRM挑战。 课程大纲：本课程旨在为销售和市场专业人士、客户服务代表、企业主、CRM专家、经理、分析师、产品经理、IT专业人员以及商业/市场学生提供必要的技能和见解，让他们在竞争激烈的商业环境中脱颖而出。课程从基础原理逐步深入到高级策略，指导学习者掌握数据驱动决策、客户细分和忠诚度计划的领域。
Name:Customer Relationship Management
Description:Customer Relationship Management (CRM) is a comprehensive course designed to empower sales and marketing professionals, customer service representatives, business owners, CRM specialists, managers, analysts, product managers, IT professionals, and business/marketing students with the skills and insights needed to excel in today's competitive business landscape. This three-stage course progresses from fundamental principles to advanced strategies, guiding learners through the realms of data-driven decision-making, customer segmentation, and loyalty programs.
Customer Relationship Management (CRM) is a comprehensive course that explores various aspects of CRM, from data-driven strategies to customer segmentation and loyalty programs. The course is designed in three stages, each building upon the previous one, and includes self-paced learning with pre-recorded video lectures, exercises, and interactive quizzes. Real-world case studies and problem-solving exercises are introduced in the Intermediate and Advanced stages to simulate real CRM challenges.
