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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/customer-centric-innovation
课程评论：没有评论
课程名称：以客户为中心的创新 课程概述：成功的创新始于对客户需求的理解，以客户满意为结束。该课程旨在帮助学员全面理解客户在成功创新中的角色，以及如何捕捉和利用客户信息，以创造成功的创新成果。 课程大纲： 1. **理解创新及以客户为中心的创新** - 本模块将探讨创新的概念，特别是以客户为中心的创新。我们将首先定义以客户为中心的创新，随后了解什么是创新以及何时才能称为成功的创新。 2. **创新采纳** - 在这一模块中，我们将讨论新的创新为何会失败，并从客户心理的角度审视这个问题。我们将探讨导致创新采纳的心理障碍，以及克服这些心理抵抗的策略。 3. **捕捉客户需求以促进创新** - 本模块将讨论可以用来更好了解客户痛点及需求的工具和技术。同时，我们还将重点关注这些技术或框架的潜在问题，并讨论解决这些问题的方法。 4. **以客户驱动的创新战略** - 本模块将介绍系统的、新产品开发的正式过程，以及如何利用以客户为中心的信息来塑造这一过程。我们还将讨论这一过程的运行机制，以及哪些因素可以帮助提高创新过程的效率和有效性，以及可能影响该过程的问题。 通过本课程的学习，学员将获得关于如何将客户插入到创新过程中，以便开发出更成功的产品和服务的全面知识。
Name:UNDERSTANDING INNOVATION AND CUSTOMER-CENTRIC INNOVATION
Description:In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.
Name:INNOVATION ADOPTION
Description:In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.
Name:CAPTURING CUSTOMER NEEDS TO FUEL INNOVATION
Description:In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.
Name:CUSTOMER DRIVEN INNOVATION STRATEGY
Description:In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process
Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
