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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/cross-cultural-communication-business
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课程名称：跨文化沟通的商务英语 课程概述：本课程旨在帮助您为在跨文化商务环境中工作做好准备。我们将学习常见的跨文化理论，以及这些理论如何与全球化世界中的日常商业实践相关联。通过整合您在前三门课程中获得的词汇、阅读、口语和写作技能，您将了解到语言在跨文化沟通中的重要作用。您还将增强跨文化理解能力，并能够在跨文化商务环境中运用适当的词汇、语调和风格，以及口头和书面沟通技能。本课程所学的技能将帮助您在最终项目中进行专业商务演示。 完成本课程后，您将能够： - 识别沟通中可能出现的跨文化问题和误解 - 应用策略克服可能的跨文化问题和误解 - 在跨文化场合中撰写具有适当风格的商务沟通文件 - 在跨文化场合中以适当风格进行商务演讲 课程大纲： 第1部分：欢迎模块 描述：欢迎来到第一周！本周我们将介绍本专项课程和课程的目标与结构。 第2部分：什么是文化？ 描述：欢迎来到第二周！本周我们将介绍基本的文化理论和您将在一般跨文化商务场合中使用的语言技能。此外，您将了解商务沟通中常用的词汇和语言技能。 第3部分：文化与沟通策略 描述：欢迎来到第三周！本周我们将讨论文化理解如何指导商务沟通策略，以及您将在一般跨文化商务场合中使用的语言技能。此外，您将学习商务沟通中的常用词汇和语言技能。 第4部分：文化与管理沟通 描述：欢迎来到第四周！本周我们将介绍商务领域中常用的文化框架，以及理论如何在跨文化情况中指导管理，您将在管理场合中使用的语言技能。同时您也将学习商务沟通中常用的词汇和语言技能。 第5部分：文化、应用与伦理 描述：欢迎来到第五周！本周我们将讨论如何将文化框架应用于真实的工作场合、当今国际环境中的商业伦理，您将在这些情况下使用的语言技能，以及商务沟通中常用的词汇和语言技能。 第6部分：总结模块 描述：欢迎来到第六周！本周我们将结束课程，您需要完成期末考试和课程后调查。
Part: 1
Title:Welcome module
Description:Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
Part: 2
Title:What is culture?
Description:Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
Part: 3
Title:Culture and communication strategies
Description:Welcome to Week 3! This week we will cover Module 3 where we introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
Part: 4
Title:Culture and management communication
Description:Welcome to Week 4! This week we will cover Module 4 where we introduce you to common cultural frameworks used in the business world, how theories inform management in cross-cultural situations and language skills you will use in management situations. You will also be introduced to vocabulary and language skills common to business communications.
Part: 5
Title:Culture, application and ethics
Description:Welcome to Week 5! This week we will cover Module 5 where we introduce you ways you might apply cultural frameworks to authentic workplace situations, business ethics in today's international worlds and the language skills you will use in these situations. You will also be introduced to vocabulary and language skills common to business communications.
Part: 6
Title:Concluding module
Description:Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project. After completing this course, you will be able to: - identify possible cross-cultural issues and misunderstandings in communication - apply strategies to overcome possible cross-cultural issues and misunderstandings in communication - produce documents with an appropriate style for business communication purposes within a cross-cultural situation - deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation
