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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/critical-management
课程评论：没有评论
课程名称：对管理的批判性视角 课程概述：本课程旨在为所有背景的学生提供对企业治理、现代管理实践的定义及其对企业及其所在社会的影响的深入理解。对于考虑在管理领域发展的学生，本课程也将为现代管理理论的基本概念和思想提供有益的介绍。课程采用跨学科的方法，涵盖经济学、历史、社会理论等多个领域，邀请学生从意想不到的角度审视几种核心管理策略与优先事项，以评判这些方法的成败。课程的主要目标是批判性地探讨管理的功能与文化，管理者在企业中的角色理解，以及他们如何做出决策、设定优先级并衡量成功与失败。 课程主题包括：企业的功能、激励的角色、叙事力量如何影响决策以及市场关系如何以可能导致次优结果的方式定义管理文化。 课程大纲： 1. 古罗马的教训（第一部分）：探讨古罗马的商人组织如何在地中海建立流通市场，研究什么是企业及其演变的原因。 2. 古罗马的教训（第二部分）：以第一部分的见解为基础，讨论强制分布排名制度在当今企业中的有效性。 3. 什么是创新？：分析创新在现代企业中的重要性及其对管理的实用性。 4. 叙事的力量：研究叙事如何影响许多管理决策，结合多个不同的实例进行探讨。 5. 股东价值是否是一个好主意？：深入探讨股东价值原则的历史及其对企业性质的根本变化。 6. 案例研究：分析苹果和诺基亚的案例，以了解核心观点的实际应用。 本课程适合对管理学感兴趣的学生，帮助他们理解现代管理的多维度影响。
Name:The Lessons from Rome Part I
Description:In Ancient Rome, merchant organisations very similar to modern firms were critical to capitalising key markets and to solving serious logistical problems to enable a vibrant trading network across the Mediterranean, including, critically, supplying the city of Rome itself with the food its citizens needed to survive. We will examine the Roman grain market and the organisations that operated within that market to ask: what, exactly, is a firm? What led to the firm's evolution? And what is the issue of agency that a firm inevitably entails?
Name:The Lessons from Rome Part II
Description:This lecture expands upon the first discussion, drawing from the insights gained about firm organisation in the Ancient world to ask about the effectiveness of the Forced Distribution Ranking Scheme (also known as "stack and rank", "up and out", etc...) to evaluate and promote or terminate employees, widely used by many of today's leading corporations.
Name:What is Innovation?
Description:We live in the innovation economy. Firms have chief innovation officers. Innovation is, so we are told, the key to securing the future. And there are quite literally millions of books on the subject of innovation. So, what does it mean? And is it a useful idea for management? We'll consider both questions.
Name:The Power of Narrative
Description:What do Hollywood movies, the Synoptic gospels, housing bubbles, Alan Greenspan's monetary policy, and the world's worst merger have in common? This week's lecture will develop a reading of narrative in order to explore a common pitfall that affects many managerial decisions.
Name:Is Shareholder Value a Good Idea?
Description:Perhaps the most important lecture of the course. Almost all publicly traded firms are beholden, either explicitly or implicitly, to the principle of creating shareholder value. This week, we look at the history of this idea, how it has become widespread as a principle of corporate governance and how it has changed fundamentally the nature of the firm over the last 40 years. We will look at who the shareholders are, where their interests lie and what they have gained from this development. We will consider the wider and long-term consequences both for the firm and society. And we will ask - is this the kind of capitalism we really want?
Name:Case Studies
Description:We look at the examples of two companies whose experiences encapsulate many of the core ideas of the course. The first is Apple, which, in the context of reporting their quarterly earnings in the Spring of 2013, committed an unprecedented amount of its capital reserves to a share repurchase scheme and dividend increase. We will look at the motivation and logic for this move. The second is Nokia (which has subsequently sold off its mobile phone business to Microsoft). We will look at how the company rose - and then dramatically fell - from its position as market leader in mobile communications.
This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For students who are thinking of a career in management, it may also prove useful as a basic introduction to some of the conceptual vocabulary and ideas behind modern theories of management. Using a wide disciplinary approach - from economics and history to social theory and even a smattering of biblical criticism - the course will invite students to consider several core management strategies and priorities from often unexpected perspectives in order to judge their success or failure. The key objective of the course is to bring into critical focus how we think about the function and culture of management, how managers understand their role within a firm, how they take decisions, set priorities and benchmark success and failure. Topics include: the function of the firm; the role of incentive; the ways in which narrative forces shape decision making, and how market relationships define the managerial culture in ways that can lead to sub-optimal outcomes.
