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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/creativity-entrepreneurship
课程评论：没有评论
课程名称：创造力与创业 课程概述： “创造力与创业”课程将帮助您挖掘内心的创造力，并学习如何利用它推动职业发展或商业创新。该课程由伯克利创意创业学院创始人潘诺斯·潘奈主持，包含对全球知名企业家、创新者、词曲作者、制作人、创意总监、教育工作者、表演者、视觉艺术家和厨师的访谈，他们讨论了创造与创业旅程之间的相似性。 课程将创业视为一种创造性过程，这是一种我们所有人都拥有并能激发的基本人类本能。“创造力与创业”应用了创造性和音乐创作过程中的概念，如观察、原型制作、迭代和接受失败，指导学员用创业公司的思维方式进行思考。您将了解追求创业职业所需的基本心态、知识和见解，无论是作为自己职业的管理者，还是作为各领域新企业的创始人。 “创造力与创业”关注的是在商学院无法学到的创业侧面，而是在音乐工作室中获得的经验。 您将学习到： - 如何将自己的职业或创业视为学习乐器的过程 - 为什么创业和创造力一样是我们都拥有的能力 - 如何将“音乐家的思维模式”应用于合作与创造性问题解决 - 为什么 songwriting 是职业和产品开发的完美平行 - 为什么创业不仅仅是商业计划和电子表格，就像音乐不仅仅是音阶和乐谱 课程大纲： 1. 欢迎！ - 欢迎来到课程！这里我们将介绍课程的所有细节以及如何充分利用您的学习体验。 2. 灵感：创业心态 - 本课将讨论“创业”究竟意味着什么，探讨创新的过程以及成功创新者的共同特征，并讨论音乐家和企业家之间的共通之处，最后学习用创业心态观察周围的世界。 3. 创造：产品开发 - 本周将专注于爱上一个问题，而不是解决方案。您将工作以识别您想要解决的问题，并开发原型。我们将研究快速原型制作以及对原型进行迭代，以开发最有效和优雅的解决方案。 4. 合作与展示 - 本周，我们将讨论如何建立强大的团队并在您的“初创公司”中建立文化。您将确定希望在团队中拥有的人员类型及其必要性，还将讨论如何发展产品及其品牌。最后，我们将提升您的展示、销售和营销技巧，帮助您建立理想中的品牌。 5. 关系建立的艺术 - 本周，我们将讨论如何建立网络和人际关系，并学习如何应对一个非常普遍的经历：失败。
Name:Welcome!
Description:Welcome to the course! Here we will cover all the details about the course and what you'll need to know to get the most out of your experience.
Name:Inspiration: The Entrepreneurial Mindset
Description:In this first lesson, we'll discuss what "entrepreneurship" actually means. We'll take a look at the process of innovation and identify common traits that all successful innovators have. We'll also discuss commonalities between musicians and entrepreneurs and why musicians are excellent entrepreneurs. Finally, we'll end the lesson by learning how to observe the world around you with an entrepreneurial mindset.
Name:Creation: Product Development
Description:This week is all about falling in love with a problem, and NOT the solution. You'll work to identify a problem you'd like to solve and develop prototypes to solve that problem. We'll take a look at rapid prototyping as well as iterating on your prototype to develop the most effective and elegant solution possible.
Name:Collaboration and Presentation
Description:This week, we'll discuss building a strong team and establishing a culture at your "start up." You'll work to identify the types of people you want on your team and why you need them. We'll also discuss how to develop not only your product, but the brand that stands for that product. Finally, we'll work on your presenting, selling, and marketing skills to help you establish the brand you envision.
Name:The Art of Relationship Building
Description:This week, we'll discuss how to network and build relationships. We will also learn about dealing with a very common experience: failure.
Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field. Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio. What you'll learn: How to approach your career or startup as if learning a musical instrument Why entrepreneurship, like creativity, is something we all possess How to apply “the musician mindset” as means to collaboration and creative problem solving Why songwriting is a perfect parallel to career and product development Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets
