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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/creating-change-through-social-entrepreneurship
课程评论：没有评论
课程名称：通过社会企业家精神创造变革 概述：你是否曾想过如何创造真正的改变？实际上，你并不需要创办自己的组织就能对世界产生影响。每个人都可以学习社会企业家的思维方式和技能，以实现社会影响。在本课程中，你将深入研究一个你想要解决的社会或环境问题。课程开始时，你将选择一个主题进行研究，与相关人员交流，并构思一个你能贡献的潜在解决方案。随后，你将构建一个商业模型。 课程大纲： 1. **入门**：通过简短的介绍视频，了解课程内容，判断这门课程是否适合你。 2. **第一阶段：研究你的主题**：这是你成为变革者的第一步，理解并研究你的挑战。 3. **第二阶段：倾听他人**：深入了解那些受到影响的人，这个模块将帮助你建立有意义的社区联系。 4. **第三阶段：设计解决方案**：通过以用户为中心的设计过程，创造针对社会问题的创新解决方案。 5. **第四阶段：进一步发展你的想法**：了解人们如何与你的解决方案互动，并与尽可能多的人交谈。 6. **第五阶段：衡量成果**：明确成功的定义及其衡量标准。 7. **第六阶段：确保财务可行性**：探讨社会企业常用的收入和分配模型，评估你的解决方案的财务可行性。 8. **第七阶段：为你的事业筹集资金**：复习与社会企业创业相关的融资方法，并确定适合你的选项。 9. **第八阶段：构建组织结构**：学习如何组织和结构化实现你的事业所需的资源。 10. **第九阶段：推介与沟通计划**：掌握与利益相关者有效沟通的技巧，制定全面的沟通计划。 11. **第十阶段：扩大影响**：学习如何超越你的解决方案，建立与其他追求相同目标实体的合作伙伴关系。 这门课程的最后一部分是你的旅程的开始，探讨多种方法以扩大你的社会影响。
Name:Getting Started
Description:Breeze through these short introductory videos to get a flavor of the course and determine if this course is right for you.
Name:STAGE 1: RESEARCHING YOUR TOPIC
Description:Your journey really starts here! This is the first stage in becoming a changemaker - understanding and researching your challenge.
Name:STAGE 2: LISTENING TO PEOPLE
Description:The most important part of your entrepreneurial journey is to understand (and engage with) the people who are most affected by your challenge. This module will equip you with the knowledge and skills to create meaningful community connections.
Name:STAGE 3: DESIGNING A SOLUTION
Description:This module focuses on creating innovative solutions to social challenges through the process of user-driven design. This approach facilitates the development of your solution by mobilizing existing resources in a new way.
Name:STAGE 4: DEVELOPING YOUR IDEA FURTHER
Description:In this module, you’ll figure out how people will interact with your offering. To do so, you need to talk to as many people as possible! First, you'll work on articulating your mission, vision, and values. Then, you’ll ask for informational interviews and talk to customers, others who have tried similar ideas, and anyone else who will talk to you and help connect you to others. The goal is to understand how your customers will interact with your solution.
Name:STAGE 5: MEASURING OUTCOMES
Description:This week, you will specify what success looks like, and how you will measure it.
Name:STAGE 6: ENSURING FINANCIAL VIABILITY
Description:In this module, you will address the financial viability of your solution, based on revenue and distribution models that are commonly adopted by social enterprises.
Name:STAGE 7: FUNDING YOUR ENDEAVOR
Description:In this module, you will review the financing approaches associated with social entrepreneurship. Hopefully, you will determine which one(s) could be right for you!
Name:STAGE 8: STRUCTURING AS AN ORGANIZATION
Description:This week, you will learn how to organize and structure the resources required for institutionalizing your endeavor.
Name:STAGE 9: PITCHING & COMMUNICATIONS PLANNING
Description:This module is about effectively communicating with stakeholders. Pitches and Business Plans are essential communication tools, but they’re not the only ones. You are encouraged to draft and comprehensive communications plan that specifies what to convey to whom and why, when, and how.
Name:STAGE 10: EXPANDING YOUR IMPACT
Description:In this module, you will learn different ways to reach beyond your solution. While you are contributing to the improvement of your social challenge, there’s a limit to what you can achieve on your own. To broaden the impact of your solution, you need to build partnerships with other entities that share your goal. This is the last module of the course, but your journey is just beginning!
Have you ever wondered what it would be like to create real change? You don't have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You'll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you'll build a business
