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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/corporatestrategy
课程评论：没有评论
课程名称：企业战略 概述： 企业战略是公司在多个业务之间竞争的策略。许多小型企业希望通过进入新业务实现增长，而许多大型企业则已经涉足多个业务，例如，一家照相机生产商同时销售太阳镜。我们开发这门课程以帮助你做出良好的企业战略决策。在公司需要做出的众多决策中，企业战略决策是最重要的之一。我们将关注以下几个关键的企业战略决策： - 多元化：公司应该如何以及进入哪些业务？ - 剥离：公司应该如何以及退出哪些业务？ - 企业总部：我们应该如何组织企业总部，以在不同业务之间创造价值？ 课程大纲： 1. 企业优势 - 描述：欢迎来到第一周！本周，我们介绍企业战略及其主要目标：企业优势。为了加深对企业战略的理解，我们将其与业务战略进行比较。同时，我们还会介绍“部分总和分析法”，这是一种常用于评估多业务公司的技术，并讨论其与企业优势的关系。 2. 多元化 - 描述：欢迎来到第二周！企业战略中的一个关键决策是确定公司应该活跃于哪些业务。本周我们关注多元化决策：进入新业务。如果你在测验或作业中遇到困难，请在讨论区寻求帮助。如果你提前完成了作业，希望你也能去帮助同学们。 3. 剥离 - 描述：欢迎来到第三周！企业战略中的另一个关键决策是确定公司应该退出哪些业务。本周我们关注剥离决策：退出业务。如果你在测验或作业中遇到困难，请在讨论区寻求帮助。如果你提前完成了作业，希望你也能去帮助同学们。 4. 企业总部 - 描述：欢迎来到第四周！企业战略中的又一个关键决策是如何组织以在业务之间创造价值。本周我们关注企业总部及其如何影响不同的业务。如果你在测验或作业中遇到困难，请在讨论区寻求帮助。如果你提前完成了作业，希望你也能去帮助同学们。
Name:Corporate advantage
Description:Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
Name:Diversification
Description:Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
Name:Divestiture
Description:Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
Name:Corporate headquarters
Description:Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
