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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/corporate-strategy
课程评论：没有评论
课程名称：企业战略 课程概述：本课程将教您企业如何创造、捕获和维持价值，超越单一业务的管理。因此，它可以作为商业战略课程的补充（通常应该在后续学习），后者专注于发展和维持单一业务部门的竞争优势。在这里，您将更好地理解并学习分析和管理企业层面决策的工具，这些决策强调多个业务和多个利益相关者的管理。具体决策包括垂直整合、多元化、合并与收购、战略联盟、国际扩张、全球战略、公司治理和企业社会责任。 您将能够： - 理解企业如何作为多业务实体创造和捕获价值。 - 学习评估企业范围、企业交易和全球战略的工具和框架。 - 分析复杂商业情况并制定一致的企业战略。 - 了解公司治理与利益相关者管理在现代企业中的作用。 该课程是伊利诺伊大学提供的 iMBA 项目的一部分，提供灵活的、完全认可的在线 MBA，价格极具竞争力。有关更多信息，请查看本课程中的资源页面以及 onlinemba.illinois.edu。 课程大纲： 1. **模块 1：企业范围** - 该模块关注企业战略，特别强调公司的范围。涉及垂直整合（垂直范围）和多元化（水平范围），阐述它们相对优势及替代方案，以及何时如何使用这些策略来创造竞争优势。 2. **模块 2：企业交易** - 该模块重点关注企业战略中管理企业范围的交易，包括合并与收购、资产剥离和战略联盟，讨论每种交易的挑战和最佳实践。 3. **模块 3：全球战略** - 该模块关注全球战略和全球竞争策略，解释企业如何通过不同的进入模式扩展到其他国家，以及跨国企业为何采用不同的全球战略。 4. **模块 4：利益相关者与治理** - 该模块关注公共公司的特征、不同利益相关者的管理及企业社会责任，描述用于减轻代理问题的公司治理机制，并使管理行为与利益相关者（尤其是股东）目标对齐。
Part: 1
Title:Module 1: Corporate Scope
Description:This module focuses on corporate strategy with particular emphasis on the scope of the firm. Both vertical integration (vertical scope) and diversification (horizontal scope) are addressed. The module seeks to explain the relative advantages of (and alternatives to) vertical integration and diversification; and when and how they can be used to create a competitive advantage.
Part: 2
Title:Module 2: Corporate Transactions
Description:This module focuses on corporate strategy with particular emphasis on transactions used by companies to change or manage the scope of the firm. Mergers and acquisitions, divestitures, and strategic alliances are the specific transactions focused on. Challenges and best practices with respect to each are discussed.
Part: 3
Title:Module 3: Global Strategy
Description:This module focuses on global strategy and strategies for competing around the world. It explains how companies can expand into other countries using different entry modes, and why multinational enterprises adopt different global strategies.
Part: 4
Title:Module 4: Stakeholders and Governance
Description:This module focuses on the characteristics of public firms, management of different stakeholders, and corporate social responsibility. It also describes various mechanisms of corporate governance used to mitigate agency problems and align managerial action with stakeholder (particularly shareholder) goals.
In this course you will learn how corporations create, capture, and maintain value, going beyond the management of a single line of business. It is thus a complement to (and should typically follow) a course on Business Strategy, which focuses on developing and sustaining competitive advantage for a single business unit. Here, you will be able to better understand and learn the tools to analyze and manage decisions from a corporate-level perspective, which emphasizes the management of multiple businesses and multiple stakeholders. Examples of such decisions include vertical integration, diversification, mergers and acquisitions, strategic alliances, international expansion, global strategy, corporate governance and corporate social responsibility. You will: • Understand how corporations create and capture value as multi-business enterprises. • Learn tools and frameworks to assess choices regarding corporate scope, corporate transactions and global strategy. • Learn to analyze complex business situations and develop coherent corporate strategies. • Understand the role of corporate governance and stakeholder management in modern companies. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
